Pip and Nut: The Peanut Butter B Corp That Scaled From Market Stalls To Supermarkets | The Summit

This week week Pippa Murray tells David Newns how she built a specialty peanut butter brand from her kitchen without compromising on her beliefs.

Pippa is the founder of Pip & Nut, a specialty peanut butter brand with B Corp status that is working to make positive environmental change.

Pippa shares how she believes taking time to explore the market as an agile start up pays off later down the line with product confidence and stronger ties to your customer.

▬▬▬ Timecodes ▬▬▬
00:00 Intro
00:47 The Idea Behind Pip & Nut
03:34 The Advantage Of A Fresh Perspective
07:31 How To Get Your Brand into Supermarkets
09:59 Making Your Brand Stand Out
12:30 Managing Cashflow
16:10 Pippa's Summit
19:00 Making Personal Sacrifices
22:41 Diversity In Leadership Skills
23:51 Outro

▬▬▬ About our hosts ▬▬▬
A serial entrepreneur, David Newns successfully founded, built and sold his first two companies to FTSE 100 companies. Following the sale of his second company, David joined Imperial Brands as Group Innovation and Science Director as well as sitting on the Executive Committee.

Founder and former COO of Social Chain, Dominic McGregor grew the business from its inception in 2014 to an industry leader working with clients such as Amazon, Coca Cola and TikTok. Dominic oversaw the phenomenal rise of Social Chain, expanding the business through investments and acquisitions across EMEA and North America, culminating in a public market listing.

▬▬▬ Listen ▬▬▬

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[wearefearlessadventures]

A big thank you to Pippa Murray for taking the time to share her journey.

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[martybee]

Pip & Nut is my favourite brand, just curious why you source peanuts from Argentina not one of the other super peanut producers like USA or China ?