New Abingdon Brand Anthem

The Abingdon Co. has a fresh new look and is excited to announce the next step in its evolution emerging as Abingdon. The new brand, which includes a new logo, watch designs, packaging, website, and imagery, has been designed to reflect the values of the company. Abingdon provides high-quality, purpose-built watches for women who do more. Every detail of an Abingdon watch from the hands on the dial to the buckle on the band is designed to help customers reach their goals. Abingdon continues to empower consumers with a strong focus on supplying the tools they need to succeed so they can climb, drive, fly, ride and discover.

“As we unveil the new look and feel of Abingdon, we embark on an exciting new chapter for the company with a refreshed essence that captures the powerful Crew Members that proudly wear our watches,” said Abingdon Mullin, Founder and CEO of Abingdon. “This is a special time for our company, and we see a bright future ahead.”

This is the Abingdon Co. YouTube channel. Doses of EMPOWERING stories and bios of our customers, aka Crew Members, doing adventurous things.