Unlocking the right generative AI use case for your startup

With 65% of global organizations regularly using GenAI in at least one business function, according to a recent McKinsey report, India Inc. hasn't been far behind in riding the next-gen wave -- in the past year, NASSCOM reports that over 6.5 lakh employees in the IT industry received training in GenAI skills.

GenAI can be immensely beneficial for startups as it levels the playing field by enabling rapid innovation, improved decision-making capabilities, and increased productivity and scalability in a cost-effective manner.

However, given the fact that an estimated 70-80% of AI projects fail, according to the Harvard Business Review, it's imperative for IT leaders to chalk out a well-planned approach that takes into account data management -- especially data availability and quality; security and governance frameworks; and most importantly, a roadmap to upskill the workforce. Furthermore, CIOs and CTOs must be able to integrate advanced AI capabilities with existing business processes and IT infra.

With this in mind, ETCIO in partnership with Google Cloud, brings to light what GenAI means for Indian startups, roadblocks to effective GenAI adoption and ways to overcome them, best practices for IT leaders, and what Google Cloud brings to the table to help companies achieve business objectives with successful implementation of GenAI-driven processes and applications.