Ginger Root - 'Holy Hell' (Official Music Video)

The story continues with Ginger Root's next single: "Holy Hell". Originally written as a B-side for Kimiko, this song will be included in the EP, "Nisemono" out September 9th on Acrophase Records

新曲を公開されました！”Holy Hell”。
この曲は元々希美子ちゃんのBーSideなんですけど、希美子ちゃんのマネージャーさんは僕を歌えさせました。
宣伝のためにたくさんのCMとかを撮影しなきゃ、
頑張ります！

Starring:
Natsuko Aoike
Matthew Carney
Dylan Hovis
Brennan Iketani
Nanami Iwasaki
Michael Keane
Yuwi Kim
Nina Lawrence

Director / Editor
Cameron Lew

Assistant Director
David Gutel

Cinematographer
Taylor Leach

Production Design
Tayler Nicholson

Production Assistant
Aaron Brumback

G&E Boys
Chad Corhan
Brennan Iketani
Drake Konishi
Chase Okimura

Additional Camera
Cam & David

Special Thanks
Acrophase Records
The Gutels
Isaac Kau
Doris Lew
Michael Lew
Donald Nguyen
Adrien Sanding
Reed Sharp
Danny Tong

[deju]

Ever since Youtube auto played Loretta while I was walking, you have been my go-to artist whenever I have a City Pop itch. Keep up the good work guys!

[Calhoun]

What a deep song!

This song juxtaposes two thought patterns: Pattern A and Pattern B. These patterns reflect the song's structure, which is roughly: Intro A A B B A B B Outro.

A is the "Holy Hell" section. It expresses Pattern A: The thinker deliberates whether and how to continue the relationship.

B is the "It's Over" section. It expresses Pattern B: The thinker mostly accepts that the relationship is over, and that deliberation is futile.

The Outro ends with Pattern B's refrain. It thus suggests that Pattern B wins over Pattern A.

Perhaps Patterns A and B embody the thoughts of two different persons, like Kimiko and her manager. But perhaps they embody the conflicting thoughts of a single person, such as the manager himself.

The music video more clearly expresses the latter interpretation. Kimiko's manager has found great success _and_ great unhappiness. Maybe he misses Kimiko, but in a deeply ambivalent way.

But there's a deeper interpretation. The relationship in question isn't an interpersonal, romantic one. It's instead the relationship between an artist and their art.

The manager misses the artistic freedom of anonymity. Instead of making music, he's trapped making commercials. He's unsure whether and how he can return to anonymity. But he must ultimately accept that his anonymity "is over".

This story may reflect Mr. Lew himself. Maybe he misses being less well-known, before "Loretta" blew up---a time of less pressure and more artistic freedom. Indeed, the video's end shows relics of Mr. Lew's past projects. We see, for example, the red keyboard from _Mahjong Room_, the model boat from "Le Château", and the maneki-neko from City Slicker's cab.

Just a thought.

[theclockworkpineapple]

This is what I imagine a city pop song written by Paul Mccartney would sound like. I love it.

[griffinv]

I really love your music. You do retro 80's aesthetic better than I've ever seen. I'm so glad this is what you've chosen to do and I hope you continue to do so.

[SororAna]

Mr. Root, you are one of the most charismatic and inspiring artistic personas that I have come across with, lately. I cannot wait to see the evolution of your vision and concept as you have been building such a consistent path over the last years. I cannot wait to see you live as well, but I guess you won´t be playing on this side of the pond soon. And yes, the algorithm brought me here, too. Youtube was right when it “thought” that I would fancy some “Loretta”, after having been digging Tatsuro Yamashita, City Pop and AOR, for some months. Thank you, from Portugal!

[MyOtherCarIsAMinuteCity]

I’ve seen a LOT of artists try to recreate that retro 80s/90s video/commercial aesthetic, but something always feels or looks off. The team that produced this video hit it out of the park!!! So many details that just fit and feel right

[Mekukuri]

If I knew how
I'd tell you all the time
Talking about
And I'd tell you what it's like
Well holy hell
Might as well talk to myself now

Different how
Our feelings don't align
Solve it and now
It's repeating all the sign
Well holy hell
Trying not to talk to myself now

You never wanted anything
Well, are we over?
Tell me again
No matter what our hearts will bring
It's over, it's over, I think
Remember counting all the things
Well, are we over?
Tell me again
No mattеr what our hearts will bring
It's over, it's over

With or without
I'm trying to pick a sidе
Deep in my doubts
I'd be passing 25
Well holy hell
Trying not to think how it felt now

You never wanted anything
Well, are we over?
Tell me again
No matter what our hearts will bring
It's over, it's over, I think
Remember counting all the things
Well, are we over?
Tell me again
No matter what our hearts will bring
It's over, it's over
It's over, it's over, I think
It's over, it's over, think

No matter what our hearts will bring
It's over, it's over

[andreakirby]

I'm stunned by Cameron's dedication to every project he releases. He's so passionate about it, that is truly impressive. I can't wait for what him and the rest of the team release for this EP. ♥️

[yeonjihan]

i cannot wrap my head around this production. the amount of scene changes, costume changes, props (custom branding !!!), editing, actors; it’s crazy how much work is put into this that i will never see. on top of that this banger song is playing over everything. i absolutely cannot wait for the new upcoming music. keep up the amazing work !

[somedudeguytv]

Seriously, Ginger Root has way more 80s Japanese TV aesthetic than actual 80s Japanese TV aesthetics!

[pandyumi]

I am blessed to hear more Ginger Root. This year has been a tough one on alot of people and this one particularly has been a meanie. I lost my daughter after her heart surgery failed and I also had a scare of my mother dying. My friend recommended me this channel and music. So thank you Ginger Root for everything this year. ❤

[budrich]

I like how i almost hear loneliness in this song, good shit man this gives me earthbound vibes keep making music

[cbrstar]

I'm 40, and I love how authentic they got the 80's video quality down. People think is was all vertical static and noise but it's not true. Only if your machine was dirty/broken did that happen. And broadcasted TV looked 100x better then what VHS did because they used Beta and other formats.

[MorganTaylor]

I love this, all I can see in the comments is people who adore this incredible project enough to write a heartfelt message before it’s even out

[Hilijix]

I remember cracking my first ever cold bottle of Ginger Fresh™ with the boys. Delicious, thirst-quenching flavors that makes all my stress and Loneliness fly away. After washing my car with some City Slick™ Automotive Cleaner, I'm read to drive out and seize the day!

[eh-ay-ron]

Loving the consistency of the Ginger Root Cinematic Universe. The weird mash-up of California and 90s Japanese consumer culture (plus taxis?) is so good

[dixienormous]

Ginger Root uploading banger after banger as always! I love this band so much! Your music just stands out!

[TheCatThatNobodyKnow]

The melody of the lyric "holy hell" is very similar to the hook of Loneliness. I like how it kind of carries over. The hook of loneliness is sung higher and feels pleading, but in holy hell it feels more defeated. The protagonist has accepted that his relationship has ended and is already feeling the same "loneliness" as before he met this person even if the two haven't called it quits yet.

[cheems]

Great to see that the GRCU is expanding again! I can't wait to see what comes next!

[mostlynugget]

the plot of ginger root and kimiko’s manager thickens