Frictionless data capture - save money and build a better experience.

As organisations continue to make the shift from paper-based forms and processes to digital ones, technology is enabling a sustained improvement cycle that drives both customer experience and operational efficiency.

During this webinar, Adobe's Richard Ramsamugh and Wunderman Thompson's Alex Hamilton explore some common scenarios surrounding the capture and processing of personal data, and reference a real customer engagement that showcases how easy it is for £millions to be recuperated in operational efficiencies.

Finally, they go through a roadmap to achieving advanced digital journeys that offer consumers a joined-up customer experience while leveraging automation to drive operational efficiencies.