Build a Complete Paid Traffic Strategy

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Ilana Wechsler, founder of Green Arrow Digital and Teach Traffic, shares how to build your “paid traffic puzzle” - starting with the corner pieces (your retargeting campaigns) and building until you complete the full picture of your paid traffic strategy.

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0:00 - Intro
0:15 - How has the pay traffic landscape changed and how can businesses take advantage of these changes?
1:06 - What are some paid channels that are often overlooked and why do you think that those are sort of ignored?
2:31 - What are the biggest paid traffic mistakes small businesses making?
4:15 - Tips for people that wanna get started with Google and Youtube ads
5:20 - Tips for people that have done paid traffic but got stuck with where they are
6:07 - What is a page traffic puzzle?
7:25 - Number one thing that people need to know to be successful with paid traffic

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