The Ultimate Debate! Niche vs. General Store for Print on Demand

It’s the question anyone interested in Print on Demand face when they start their online stores, to keep their store general or niche. We talk to Jeff from PODinsights and Hannah Ebeling to learn where they stand and what would work better for you.

Make sure to check out our experts!:

---

Count on automated order fulfillment by Printify’s large network of Print Providers.

With Printify, you can create and sell custom printed products with your design - shirts, shoes, phone cases, mugs, tote bags, pillows, blankets, and many more.
With your branding, we manage automated order production and shipping directly to your customers. The Print on Demand Drop Shipping Platform.

Whether you’re looking to start a Shopify dropshipping business, sell on Etsy, Wix, eBay, or WooCommerce, Printify is your solution. (More integrations coming soon.)

Find out how it works and how to start selling today.

For more up-to-date news, check out Printify’s Blog.

And follow us on Facebook, Instagram, and Twitter.

[hannahebeling]

What a fun conversation! I had a great time hearing from Jeff @podinsights and learned some new tips too! Thanks Talish for having us!

[PhanAnhTrinh]

appreciate for sharing this with us, excellent video

[PODinsights]

Thanks for having us! Enjoyed chatting with Hannah and Talish on this topic!

[P-Funk]

this was a good debate for me bc i personally have 3 etsy shops - 1 POD general, 1 mixed POD /handmade niche shop, and 1 purely handmade. i had my niche shop for 10 plus years and really understand it, so i find in many ways its much easier to design for, and i dont overthink it as much as the general store. plus i dont have to do that much research as i am following the niche and living in it so i can just make stuff that i think would appeal, rather than doing so much research on all the misc niches for a general store. i agree with basically everything everyone said. but on the flip side i do sometimes want to make something that doesnt fit in my niche store, so i put it in the general store. the general store is better for testing products IMHO. Id also agree that i get more customers in my niche store buying 3-4 misc items across product categories bc they know "oh great, this store gets me!".

[AtalantaSousa]

absolutely incredible info! thank you so much

[LaKiênCương]

Nice vid thank you for sharing with us

[HeatherValentineMsFoodie]

Love this but hate that background music 😭😭😭

[darleecar]

Interesting, but I am leaning towards general.

[donaldthomas]

When I think of a general store I think of stores that sell clothes, art, mugs, etc. Not stores that carry one specific type of t shirt. I would really like to know how a general store like that does. Good idea generating video.

[cathychats]

you can use general products but still focus on a specific target market or vice versa…you dont sell a product but emotions :)

[carrieallen]

Great content, but is Etsy really worth bothering with now?

[MonjeHanShan]

I'm just at the beginning... I like niche stores. I'm connecting with ebay because etsy doesn't work in my country. Can we have some 3-4 or more printify-ebay niche stores or just one?

[shannonjohnson]

Some Printify products I was thinking of using for a niche store are so high priced especially with shipping even with the premium plan there’s little to no room for margin. People can buy really cute items off the shelf for a fraction of the price so this limits some niche store ideas.

[glennrabbypaulin]

How are we going to brand the orders? Like excellent packaging

[Om-ggtk]

Love your videos!! I see most t-shirt shops on Etsy price their t-shirts at $21 including shipping… Now at a $21 price point including shipping, May I know how much profit per t-shirt this seller would be making approximately? If I use a POD partner like printify, May I know how should I price my t-shirt so that I get a $5 net profit per t-shirt sold?

[mkingscott]

Great video 👍 I have a shop that sells a couple of products but in a variety of niches - so a niche shop (the products are the niche) but they're general in scope - or sub-niched, i guess.

Thoughts on that approach, anyone?

[e-niche]

She just talks about Etsy wich makes sense but, she forgets that you can make categories in general sites that people can scroll through and find more products of their liking.