G is for ‘Gioia’: Baci Perugina’s Italian Dictionary of Love and Affection

Gioia [dʒɔja], ‘joy’, means ‘to be filled with pure happiness’ in Baci®’s Dictionary of Love and Affection. Baci® has shared moments when wishes came true for many friends, families and lovers, just as it came true for Luisa Spagnoli, who founded Baci in 1922. That’s why Baci® is much more than refined chocolate. It’s how we express sogno, to live simply, dream big, and give love. It’s the Italian way, the Baci® way. Make sure to keep an eye out for the next videos in the series and learn the special words that encapsulate the spirit of Baci® Perugina®, the spirit of love and affection from Italy.