Public Health Comms Hub Webinar 7: How to Maximise MMR & Covid-19 Booster Uptake This Spring

A decline in uptake of key vaccines means public health teams are being tasked to come up with new campaigns this spring. In this webinar we looked at the latest insight and campaign examples to give council and NHS communicators some fresh ideas.

In the webinar we discussed:
• How to deliver maximum value and impact with low-cost tactics by analysing what worked well during the initial Covid-19 period – when budgets were generous – and scaling it down now budgets are stretched.
• Which online platforms have worked and not for vaccine campaigns – and how you can make better use of your own free channels.
• Making sure metrics are measurable and have an impact on actual jabs in arms.

With speakers:

Russell Cartwright: an award-winning communications leader with 20 years’ experience, Russell is a specialist in delivering campaigns using behavioural insight techniques that maximise impact.

John-Paul Danon: co-founder of CAN who previously developed commercial digital platforms in health and local government and now helps the public sector nudge people towards positive behaviour change via data-driven digital campaigns.