Consumer Trends 2021, presented by Dan Frommer

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Production: Garnish Studios
Editor: Eva Cruz

Topics: The COVID-19 pandemic, the shift to e-commerce, grocery goes online, the great unbundling, home fitness, beauty routines, alcohol during the pandemic, and what's next for consumer brands.
  1. The New Consumer
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Комментарии
Автор

This was fantastic. Thank you very much - looking forward to your future reports

mohmoodog
Автор

Thanks Dan, congrats on this new venture. Would be interested in seeing how the 'e-commerce uptake' in any of these categories differ over time and what you think the drivers are category vs category. Is it marketing? Consumer choice? Wondering if customer acquisition cycles are different as well. In our household, we've gone from shopping from a e-commerce provider (Amazon, Albertsons via Okta, etc) to a DTC order in some cases. Are supermarkets the next cable package? Haha. In any case, thanks for sharing, good timely analysis.

jcangilla