Neil Dahlstrom, John Deere – Tractor Wars: John Deere, Henry Ford, International Harvester ...

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In today’s episode, business wars hits the farm! Neil’s book is a case study on the evolution of the tractor industry and it’s importance during a time the world was experiencing a global plague, World War & food shortages. We touch on all the major players, including a young Henry Ford. We even walk through he different strategies each company took around pricing and distribution.

As we wind down, we touch on the future of the industry with things like autonomous tractors and drone technology.

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[leightri]

This is storytelling at it's very best. I have never even sat in a tractor, but was fascinated to hear how the industry started, who the major players were, what their vision was, how it went wrong, what they got right, consolidation, and competitive landscape changes. Who bet on the 2-cylinder engine, who bet on the 4. Loved it.