FIFA 12 | Manchester City Pack trailer (2011)

from the press release
Manchester City Football Club is delighted to announce that it has teamed up with the global sports video game company, Electonic Arts Inc., as its new partner.

The deal was announced at EA's campus in British Columbia as part of City's summer tour activity in Canada and is unprecedented in both its scale and scope within the computer game industry.

The partnership between Manchester City and EA SPORTS™ brings fans closer to the action than ever before. As part of the agreement, dedicated MCFC virtual content will be distributed through the Club and EA SPORTS' digital channels, including MCFC match simulations prior to the fixtures and unique visuals of the City stars in action.

For the first time in the studio's history, it has created a virtual kit launch and this is just the first of a series of content innovations that EA SPORTS will create for Manchester City fans. Club supporters can now watch the team play in the new home kit and score a goal for the very first time this season.

The video, which is currently one of the first FIFA 12 gameplay edits available, was designed especially for Manchester City fans, showcasing the Club's stars. Having captured 360 degree 3D headscan shots of the entire first team squad, EA SPORTS have for the first time recreated the most authentic representations of the players, which will be featured in the eagerly anticipated UK release of FIFA12 on the 30th September 2012.

EA SPORTS will also be investing in dedicated experiential gaming areas, in around the Etihad Stadium, to further enhance City Square and the family zone within the concourse.

EA is the world's leading interactive entertainment software studio, which develops, publishes and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet.

Nick Harford, Football Business Lead, EA SPORTS, said, "We are delighted to be entering into a dynamic new partnership with Manchester City. Through this agreement, EA SPORTS will invest in the creation of bespoke content and experiences that bring Manchester City fans across the globe closer to the team they love."

Ian Cafferky, Chief Brand & Commercial Officer for Manchester City Football Club added: "The reputation of EA SPORTS is unparalleled, both within the video game industry and around the world. The fact that a company of EA's calibre has joined our stable of valued partners, shows a clear indication of the Club's growth and appeal to a global audience. "Many of our supporters, not to mention first team players are huge fans of FIFA. The deal with EA SPORTS was therefore a natural fit and the beginning of what I know will be an exciting partnership."

[MrAfiqasyran]

ManCity is an exclusive club, growing, not many fans, richest EPL club, elite players. not many ppl watch their games unless they play against ManU, Arsenal, Liverpool, or Chelsea. About ManCity kit, only their fans will appreciate it. and for that, I thank you Etihad.

[MrMcColester]

Another feature in the Manchester City pack trailer is that anytime Mario Balotelli is within 5 yards of the net he will try to back heel the ball in.

[KimLQz]

Manchester City is the best team in the world!!

[DonforDead]

I'm not a Man City fan but this looks fucking epic, only problem though, is I can imagine EA putting the players' prices sky high -.-

[rigoYTV]

Find it quite hilarious that Tevez is not in the trailer, even though he is still a part of the team.

[DCFCTaggart]

"CHECK OUT THE NEW MANCHESTER CITY KIT EXCLUSIVELY IN FIFA 12"
Aswel as thousands of other new kits exclusively in fifa 12

[NickyGi]

the graphics are the same but the gameplay has a lot of improvements

[SirTekkerz]

so it looks like there stadiums guna be on fifa 12 as well then?

[ValenciaFan]

@ClaudioSanchezCC That wasn't my point. My point was, of course they would make City win the game in the trailer. Do you think the Sheikh would be happy if he payed them and they lost?

[CAMCABOKAX]

Now they win against Spurs 5-1 and against Wigan 3-0 in a row, and still are in the shadow of

[ValenciaFan]

Surprised that City won against Arsenal in this trailer? I bet the check payed quite a lot for that to happen...

[ClaudioSanchezCC]

@ValenciaFan1 The point im making is the Sheikh hasnt payed them, its a business partnership which EA set up. Just like they did with teams in the past.

[BearlyAnInconvenience]

@dudyjords2k8 @madmaxy17 All this [the deal with Manchester City] means is they will be the most realistic in game with full body motion capturing and scanning, realistic facial capturing and more realistic stats.

[dudyjordsk]

@madmaxy17 i dont know all i know is "exclusive and unique free club specific pack design"

[Samhalmshaw]

its man city must of paid a lot of money to ea to make the look good in this video.

[dudyjordsk]

@madmaxy17 theres a special pack to download but its gonna be free

[pieman]

@Ronnydino2008 just realised that too, think its to just show off the new kit tho

[smithles]

@AzzlackMo
Well said mate.
City Till I Die

[CAMCABOKAX]

@smithles554433
You mean the Champ19ns, in whose shadow ManCity always will be? ;)

[TheZainmaster]

i swear it looked like wilshere hand baled it