If I Ran Lucasfilm, Here's What I'd Do

Lucasfilm has had a bumpy few years. I put on my Emperor's robe and list several things I'd do if I had unlimited power.

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[DanMurrellMovies]

Hey everyone - I obviously needed to add more clarity around my Force Is Female comments. I should’ve gone more into its origins with Nike, which I didn’t. It was an example of a larger point, and not a very good one out of context. I do believe that despite its origins, wearing the shirt as the head of Lucasfilm was still making a statement. I don’t think there’s any way you couldn’t think that would be the case. And my main point of letting the work speak for itself stands. But I should’ve gone deeper there and I didn’t. So, a note for me in the future and an asterisk on that part of the video.

[calebrobotart]

Dear LucasFilm,

Don't tell us you're making a movie, until...you're making the movie.

[thepercentsolution]

When the internet floated around the idea of Sebastian Stan playing Luke I thought it was one of the most brilliant casting choices. It's a shame that was never actually explored.

[stizanley]

Make Howard the Duck the flagship franchise. Solves all problems at once.

[jakeswainson]

The force is female is such a weird concept to me considering pre-disney era had characters like the Night Sisters, Leia, Padme, Ahsoka and it's not even like there was an explicit rule it had to be about boys beforehand.

[jordana]

Rather than recast OT characters, I would simply avoid the use of them at all, unless it's in a Legends capacity. No need for Canon to touch The Skywalker Saga ever again.

[alexp]

Disney did the same to the MCU, they tried to churn out as much content as possible, regardless of quality, and that ran the franchise into the ground. Then they did the same for Star Wars. Shows they care more about money than producing good content.

[thatoneguy]

What I would do if I ran LucasFilm:

1. Release a High Quality 4k edition of the original Star Wars trilogy without all the special edition changes

2. Release High Quality 4k editions of other classics

3. Step Back. Walk Away

[ElBandido_]

There’s still so much to get out of Star Wars, they just need scripts that don’t suck lmao.

[jabbart]

"Lucasfilm was created on imagination and creative ambition"... this is the main reason Disney can't do anything but Star Wars. They lack both of these.

[arturius]

KK has had so many chances to course correct that it's unbelievable. Her chance to get back on track was after the sequel trilogy

[yakisobapancake]

If I ran Lucasfilm I would just release the fkng original trilogy unaltered on 4k and call it a day.

[eternalfailure]

I always imagine that in front of the camera is Ryan George's producer guy. Who probably counters each argument you make with "....but money?"

[TheVileOne]

I don’t agree with all of Dan’s ideas but I think they all come from a genuine place

[ToonamiTM]

The frustrating thing about Dan's "If I Ran..." videos is he always has the best, most reasonable solutions to the problems he addresses, but the studios will never do any of it.
The studio heads are not and never have been creative people. They have never cared about the story and the art. They got to where they are because they are good at playing the corporate game and slithering into positions of control. That mind set only gets you in. After that the exec is completely lost.

[Danrod]

The answer is simple. Slow down, build hype, be more deliberate. Absence makes the heart grow fonder. Stop showering us with stuff to watch and start thinking more critically about what is being released. I think the best thing a media franchise can do is let people miss you. It Marvel announced Iron Man or Captain America 4 right now with RDJ or Chris Evans, it would make a billion dollars because people will have had time to miss those characters. Same with Star Wars. TFA was the highest debut weekend in history because it was the first new Star Wars live action in over a decade.

[joecamps]

I would also add move away from The Volume tech. They invented it so they could create Star Wars on a budget and it shows. It makes these shows feel so small, shooting practically did wonders for Andor.

[AQuietNight]

In any other well run business, the management would have been replaced, not salvaged. Iger and Kennedy already had several chances.

[RkrSam]

#1. RESPECT THE FANS : those are your customers. And if you just keep engaging in a war with them it is a lost battle already

[Skeletal]

Andor should have corrected the course. That felt like real Star Wars.