SEPHORA Brand vs ULTA Collection ... Which in-store Brand Performs Better?

It's the store brand showdown everyone wants to know ... Sephora Collection vs. Ulta Beauty Collection - which one performs better?? 💕 xo's Tati

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▸ P R O D U C T S M E N T I O N E D
Ulta Beauty Collection Everyday Faves Eyeshadow Palette $20
Ulta Beauty Collection Poreless Face Primer $14
Ulta Beauty Collection Anti-Caking Primer $12.60
Ulta Beauty Collection Complexion Crush Foundation / Medium Neutral $14
Ulta Beauty Collection ULTAmate Lashes Mascara $11
Ulta Beauty Collection Hyaluronic Acid Setting Powder $14
Ulta Beauty Collection Baked Sculpt & Glow 3-in-1 Palette $15
Ulta Beauty Collection Brow Powder Duo / Medium Brown $10
Ulta Beauty Collection Automatic Lip Liner / Spice $8
Ulta Beauty Collection Shiny Sheer Lip Gloss / Candy Heart $10
Ulta Beauty Collection Glow Mist Setting Spray $12
Sephora Collection Destinations Eye Palette $15
Sephora Collection Smooth + Blur Primer $16
Sephora Collection Ultimate Gel Waterproof Eyeliner Pencil $13
Sephora Collection Size Up Volumizing Mascara $12
Sephora Collection Best Skin Ever Liquid Foundation / 24N $20
Sephora Collection Best Skin Ever Full Coverage Multi-Use Concealer / 11.5P $15
Sephora Collection Translucent Loose Setting Powder $15
Sephora Collection Soft Matte Bronzer Powder $18
Sephora Collection Soft Matte Perfection Blush Duos / English Rose $16
Sephora Collection Golden Hour Highlighter Duo / Aurora $18
Sephora Collection Retractable Brow Pencil - Waterproof / Medium Brown $12
Sephora Collection Lip Liner To Go / Deep Beige $6
Sephora Collection Rouge Lacquer Long-Lasting Lipstick $15
Sephora Collection Outrageous Plump Intense Hydrating Lip Gloss / Inferno $13
Sephora Collection Charged Up Liquid Eyeshadow / Charged Up $12
Sephora Collection All Day Makeup Setting Spray $13

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Hi I'm Tati Westbrook, thank you for watching, please be sure to check out my collection of makeup review videos where you'll find my best beauty tips, tricks and favorites on everything from top luxury cosmetics to my favorite drugstore makeup. Whether you're looking for a new product review, tutorial, beauty tip, haul or perhaps even a giveaway, I hope you enjoy watching.

[CiaranDillaneOfficial]

Back when I worked at Sephora (2016), our managers told us that the Sephora collection was just Dior formulations repackaged. Never truly tried to compare them myself, but I wonder if anyone has.

[laurahoward]

LOVED this video - I’ve always kinda turned my nose up at Ulta makeup and now will be more open to trying some. Would love to see this as a series - e.g. Hourglass vs Nars, Covergirl vs Maybelline - etc etc. would be awesome

[thevelvetchaos]

This is how you show off the house brand at each store and educate!!! Tati really did the damn thing!

[andreal]

I loved this video!!! You should make it into a series… with similar brands, like elf vs wet & wild, loreal vs maybelline, milani vs physician’s formula, rare beauty vs fenty beauty, etc etc❤❤

[madponcho]

I’m so happy you made this video! I am a high school English teacher. I watch your videos on Mondays and Thursdays during my lunch break away from my students. This means so much to me Tati!

[LYNNSTER]

I’m actually pleasantly surprised at how well both sides look. Will you give us a wear-test follow up?

[amberwright]

I just have to say, I really appreciate and enjoy how you describe products, most influencers will say "oh this feels just like the Mac so and so" and when you compare it to other items you only understand if you tried that certain item. So I guess thanks for being great at your job! 😊

[aylazelanagrebiel]

I love both for different reasons as Ulta is starting to get more high up stuff. Also I love that the Ulta points can be used as a coupon and you get more options for points.

[stacieevans]

Rumor has it that if you’re early enough Tati will ❤️ your comment, And if you’re lucky enough she will even respond with a Hi ❤️…Hey girl hey!! 🙋🏻‍♀️🤞🏼👋🏼

[TNDRAV]

Tati is the true OG of beauty YouTube. Keep up the great content!!

[sharonshade]

The ULTA Everyday palette is amazing. I use it daily with my MAC paint pot. You cannot beat the quality for the price and the packaging is nice too. I wish their promotional shadows sets were as good.

[angelajovany]

Thanks for doing this Tati, these in house brands actually have really good sales when they come around and we never know what’s worth spending our money on. Rather than other influencers shoving paid sponsorships on products even they know are subpar. Again, thanks for reviewing these brands ❤ p.s Ulta brand better 😝

[nadialees]

Hey! I wanted to recommend a powder puff for you! Sephora collection came out with their own velour puff you can use with liquids and powders! I would love to see your take on it! Love you, Tati! 💖

[londoneli]

Tati will LITERALLY come out with the exact videos I want at the exact time I think about them. She is psychic i SWEAR 😩

[lexisguide]

i love to see the love on the ulta beauty collection! as a former employee, I used to love getting the gwps that came with buying so much of ulta's brand that I really got a good idea of what the products were like and tati nailed it! I agree with most of her opinions on ulta's collection! I think there was no ulta concealer cause it was sold out, it's that good! i feel that ulta's collection is slept on, and there really are some hidden gems!

[CassyStart]

Always looking out for us broke girlies with the best affordable products.
Thanks for the lunchtime therapy Tati.
You're looking incredibly radiant today!❤

[DrKatyCook]

This is so fun! Had to buy some Ulta products recently to get their free little makeup bag and now I know what to get:) Thanks Tati!

[sharlap]

I love your videos! Now if only Canada had Ulta!
Two yrs ago I lost my father in law to cancer. Now we’re going through this again with my mother in law. Your videos are such a wonderful distraction of everything going on and I just wanted to say thank you ❤

[LindsNW]

I love the Ulta Fiber Brow Tint, I've bought maybe 4 or 5 tubes already. They just reformulated the packaging and it's so much better then it used to be, the wand is much smaller and precise. As someone with skinny little brows, I like it a lot better.

[mandyball]

Hi Tati, was just suggesting the brand Frownies for the forehead and eye overnight stickers now that you’re off filler! Non toxic and I’ve loved my results but I’ve never had filler to compare to. Would love to see your comparison. Thank you!! ❤️❤️