AdWatch: Jeep Gladiator / Crusher

Jeep jacks up its customers with this spot for their new Gladiator truck. The old version of the truck is shown getting crushed in a junkyard, but the truck pushes back to become the new Jeep Gladiator. They placed the song, “How you like me Now?” by The Heavy for background music to drive their message.

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[LonesomeDrifter]

Let us all pay our respects to the old gladiator. RIP 1962-2019 let us also play that opening theme from tremors 2.

[dundonrl]

OH HELL NO! Last time that happened they made a movie about it called Christine!

[Lowbrass]

Leave the old Gladiator alone; flatten the new one!

[superjesus]

Congratulations. You ensured I will never buy a Jeep for crushing that classic.

[devinbunn]

As much as I hate seeing classics being crushed, the message is pretty awesome.

[MitsubishiEclipse-vywq]

I actually read up on the old Gladiator featured in this commercial, cause I was pretty upset. However, it turns out the old Gladiator was un-salvageable, and could not run at all. I doubt Jeep would actually crush a running gladiator anyways.

[AaroMesa]

Well..
Never wanted to not buy a particular brand of vehicle, but now that has since changed.
Good way to end 2020

[robertrenner]

I have had my gladiator for 4 months now I love it

[atrpm]

Well...that cemented it. Jeep has lost their identity and is dead.

[assmannewzealand]

This advertisement confused the pants off me
As someone who likes classic cars it makes me want to do the opposite of buy a Jeep

[keiracurro]

I seen a jeep burning on the highway was a 4 door, stay safe.

[zchrisv]

And this is why I'm putting a CJ V8 in my pre-Chrysler wrangler. 1988 was the death of a legend (sorry, Pentashit/Fiat fanboys)

[ronnierebhan]

Badass commercial for a badass vehicle!!

[texasbeast]

The answer is, "I don't like you at all, now." 😢

[trackerrrr]

The last new Jeep I bought was an '09 Rubicon and it turned out to be a piece of poor quality shit. I'd rather buy a Land Rover now.

[jkl]

The old Gladiator was a Gladiator, not an streched Wrangler, brands are dissapointing nowadays, no creativity, no colors, boring with all that electric systems, we are going wrong and backwards

[SlmplifiedGames]

i will never buy a new jeep now only 80's and below for that.

[demioxdtouring]

ah, yes, uh




the gladiator being crushed is actually a knackered one, the one being transported was left alone.

[forevercontrarian]

Absofrickinglutely, a great decision. I went with the MOJAVE ! 😊