Designing a Service based Brand - Ep 1: Logo Design & Inspiration

here's the first episode of my newest series where i design a full brand identity for a service based business: the cat lady!
are you enjoying it so far??✨

you guys always tell me that you want to see ALL the steps of the process so..here they are! shoutout to @PaolaKassa for giving me the idea to split the project in two different videos!

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here’s a list of links for some of the tools that help me run my business and that are essential to me! these links are affiliate links, so if you happen to purchase something using them, you’d be also supporting me and the channel (i’ll be forever grateful if you do :))

timestamps:
00:00 intro
00:39 the brand and the process
2:01 inspiration and pinterest board
4:51 logo sketches
5:35 moodboard
5:55 font research
6:54 choosing typography
8:37 logo design and type manipulation
12:36 cat illustration
15:12 secondary logo
15:31 cat tail illustrations
17:06 logo mark design
17:33 logo suite reveal
18:17 outro

[viviana.graphics]

hey besties!✨🫶
hope you’ve enjoyed this week’s video!

now that we have designed the logo suite, it’s time to move one to the collateral assets! what assets do you think i should design for a business like this??

let me know below! <3

[tabeadesign]

Omg I love how it turned out. Sooo adorable! 😍

[Dr.Hope__]

I learned a lot. Thank you. Going to rewatch it.

[Jaipurglobal]

Insightful video! Helpful tips on designing a service-based brand. From value proposition to visual identity, this video covers it all. Thanks!

[alejandramoreira]

This is really cuuute 😊 I love your style! 💕

[sniitzel]

I loooove it! Thanks for sharing the process. It's so helpful and I really learned a lot. Especially how to adjust a different letter in terms of thickness.

[PrintTeeFull]

Would love to see how you would design more professional service based brands like - social media marketing agency etc. !!

[priyankamallick]

First of all you are really cute! 💞 And Thankyou for your efforts, it was a great video ✨😍

[solredolfi]

I need the 2nd video 😂 Thanks for sharing the process❤

[PrintTeeFull]

Appreciate it!! Love the video 💜 you should cover more service based brands / concepts.