Unboxing Lorde - Pure Heroine

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Pure Heroine is the debut studio album by Lorde released in 2013. It went on to sell 4.9 million copies worldwide. It spent a total of 107 weeks on the Billboard 200 chart. It contains the #1 hit "Royals" and the top 10 hit "Team." The album earned Lorde 2 Grammy awards. The album is a dream pop, electronica and electropop album built around minimal production, deep bass and programmed beats. Also, the album's production contains a variety of genres including indie, pop, rock, EDM, and electrohop. Lyrically, the album discusses youth and critiques of mainstream culture. The album was also notable for its impact on present-day pop music and its challenge to modern-day artists. The album lyrics explore classic teen-pop themes – social anxiety, romantic yearning, debilitating ennui, booze-soaked ragers – with an eerie, zoomed-out detachment. Lorde's lyrics are noted for talking about the mundanity of teenage life - celebrating the often ignored intelligence of the next generation.