Talk to the heart because the brain is not listening | Jonas Brenna | TEDxArendal

How do you engage huge audiences in sad and depressing story's? To be relevant and make people care, you must take on your audience mighty brain, at its preference for good news.

Jonas Brenna is an award winning producer behind the international hit documentary series «Sweatshop – deadly fashion». Currently a buyer and producer with Norwegian news giant Schibsted/Aftenposten.

[RJAamir]

I think we ask too many questions and we judge endlessly...
Feel the message instead of overanalyzing everything...and literally starting an irrelevant discussion

[jackraves]

is it me only wondering the first few rows of his audience lying in a sort of bed-like comfortable position as contrast to the story?

[randominfovergara]

its the time where the eyes of your heart open. but the real deal is would those eyes will remain open?

[daviddodayah]

So amazing....this video has somewhat helped to explain what's going on in my own life. I was taken away from my comfort zone and right now I feel like I'm being broken into pieces. But I've come to understand more better that I'm being allowed to go through this painful experiences for a purpose.... So I Can Be More Compassionate, So I Can Truly Relate with The Pains Others Are Going Through. My Purpose in Life Is Thereby Made More Crystal Clear, Which Is To Relieve(STOP) Human Suffering.

[Nakdgun]

Is it just me or or is he wearing Nike's shoes ???
is that a joke ?

[tammy]

ONE OF THE WORST TED TALKS I’VE EVER HEARD!

[openbuddhistforuminternational]

What about other factories like Nike in Asia, clothing factories etc ? Everyone who is buying such expensive items with labels is co-responsible for suffering of people in these factories ! You don*t need to walk around with Nike items like a snob ! Talk to your heart ...

[josephmarcello]

Jonas...

well your content is of course valuable, you may wish to turn off the sound and watch what this poor man on the stage is repeatedly doing with his hands over and over again multiple times per minute

The gesture, rather than appearing as a simply explanatory one, eventually comes to appear compulsive and quite distracting.

Self-awareness should cure your

[tutushism]

one of the most annoying talks i seen on TED. such vanity and Pretentiousness. The speaker sits himself as the judge who knows whats good and whats bad. Cancels out the kids opinions when it doesnt meet his judgements; when they say it "their way of life" he calls out "Rationalism" in order to show himself as someone who knows better. This is whats up with these people. They go to other cultures and societies all around the world and want to "Teach" them how they are supposed to live, whats right and whats wrong, whats good economy and whats bad, whats proper and what improper. This same guy will shout out that the colonialism era was one of the worst things in human history while he acts in the exact same way. Absolutely embarrassing. MAN A little self-awareness won't harm you.

and before people bash & accuse me of not being empathetic or as if those acts meet my moral compass - it doesn't. But who the heck am I to tell other people how to live and whats good or bad?
Colonialism much?