Toyota GR FACTORY TOUR - Japan

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Toyota Gazoo Racing (or Toyota GR/TGR) is a motorsport/performance brand of the Japanese automaker Toyota.

Many divisions in various racing disciplines use the branding, including Toyota Gazoo Racing WRT, Toyota's World Rally Championship team; Toyota Gazoo Racing Europe, Toyota's World Endurance Championship team; Toyota Gazoo Racing UK, Toyota's British Touring Car Championship team; Toyota Gazoo Racing South Africa, Toyota's cross-country rally division; and Toyota Gazoo Racing Argentina, a national subsidiary team.

The "GR" brand is also used for some performance-oriented road cars such as the GR Supra, the GR Yaris, and the GR86.

Lexus LF-A Gazoo Racing at the Goodwood Festival of Speed
From 2009, the team continued to participate in the race by introducing development models such as the Lexus LF-A and the FT-86 with the goal of "training people and cars at the Nürburgring, the sacred place for new car development" under the Gazoo Racing name. The drivers include professional racers such as Takayuki Kinoshita, Akira Iida, and Hiroaki Ishiura, but the mechanics and engineers are selected from the employees. In 2014, the team had to play a three-class domination to honor Naruse's accidental death in June 2010.

After Toyoda taking office as the President of Toyota in 2009, the scope of Gazoo Racing has expanded, and it has organized several circuit events such as the "86/BRZ Race" and the "Toyota Gazoo Racing Festival", which is held every November. In addition, the sports conversion brands called "GRMN" (Gazoo Racing, tuned by the Meister of the Nürburgring) and "G's/G Sports" was established in 2009 and 2010 respectively.

From April 2015, all motorsports activities that had been divided into "Gazoo Racing", "Toyota Racing" and "Lexus Racing" have been unified with "Gazoo Racing". Toyota and Lexus brand racing activities are under the Gazoo Racing umbrella and are called "Toyota Gazoo Racing" and "Lexus Gazoo Racing".[5] From this year onwards, Toyota Gazoo Racing (TGR) works machines use a common color scheme of red and black stripes on a white background.

In 2016, Juichi Wakisaka, who had retired from Super GT, became the TGR's ambassador. TGR also had acquired the naming rights for the first corner of the affiliated Fuji Speedway and renamed it to "TGR Corner". In addition, actor Takeru Satoh was appointed as a television advertisement character to carry out publicity activities.

In 2017, the Toyota Gazoo Racing Factory, which had been developing motorsport vehicles, was reorganized and the "Gazoo Racing Company" was established. As an in-house company, it strengthened its independence and contributed to Toyota's car making by feeding back the knowledge gained in the race to road cars, and the direction to secure profitability was decided. The sports conversion brand was reorganized into the GR series ("GRMN", "GR", "GR Sport/GR-S" and "GR Parts"), and the "GR Garage", which is a regional base, was set up at dealers in each region.

In 2019, the GR Supra, the first GR brand-exclusive car, was released. The GR Sport variant of the Daihatsu Copen also took Gazoo Racing the first step as a brand beyond the Toyota's frame.

In 2020, the GR Yaris, the second GR-branded car, was announced. It is produced at the "GR Factory" in Motomachi plant, a production line dedicated to GR-branded cars that are not using the conveyor belt type.

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[gogutzy]

there's nothing more comfortable and relaxing than driving an efficient and reliable car.

[JDM-gxki]

That’s the place where the best cars are born 🇯🇵

[wl]

Mask, hard hat, gloves, apron, safety goggles, uniform, probably hard toe shoes are all standard. This factory is so clean, tidy. Every time when I visit Japan, I always book a factory tour trip, like auto manufacturing, beer, whiskey production, etc, it is so worth it.

[kalsaumesatungiamata]

GR the pinnacle of reliability, speeda and fun. Thank you Japanese people 🇯🇵🇯🇵🇯🇵

[petergazarek]

LEXUS & TOYOTA 👌🏻😎 THE BEST CARS 😍👍🏻 EVER

[rcDoom]

kaizen at its finest 👏👏👏I'm getting the GR Corolla

[gns]

Toyota means the highest quality, especially those made in Japan! Can't wait to see the GR Corolla in person and drive one.

[nicholasdugdale]

I love Japan. Thank you for your amazing contribution to the world.

[harris]

So beautiful to watch the production. The attention to detail and precision is praiseworthy and inspiring.

[brianboeing]

What a place, Japanese are amazing people who make the best cars in the world.

[sonnybill]

The Greatest Automotive Manufacturer ❤

[cristianmolina]

Japanese cars (made & assembled); the BEST

[RonghuiMrYe]

They just look so professional and focus attention to details.

[GAZZA]

the team take total pride in what they do, they seem very happy in there work.

[kenkozawa]

Interesting to see first gen 86 still being manufactured there? Not sure if it is old footage mixed in with more recent video with GR Yaris

[MarcusVinicius-bnyo]

The Toyota Supra GR is made in Graz, Austria by Magna Steyr along with the BMW Z4.

[allentoyokawa]

Toyota being made where it all should be.. JAPAN

[rapluc]

Another day at the office: Japanese making cars that would last a lifetime! Amazing

[josaphatogola]

Thanks, lovely looking forward to have sometime later

[kevininsiam]

amazing place, amazing toyota. touched by many ❤