How the Top 1% ACTUALLY Make Their Money

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[neckdoc]

Iranian women here ! I relate to your family story very much. Thank you for sharing your knowledge. 🙏🏽🎊

[esebogN]

Thanks for allowing yourself to become a gift for the world 🌎

[shableedsred]

1:10 Singapore mentioned 🇸🇬 WE LOVE YOU ALEX! You’re gonna be the reason we’ll be #1 😎

[masterserge]

Great information! I would also add that technology and advertising is a booster. If your core business is not positioned correctly and you add a booster, you may end up in the wrong place very quickly. It's best to review your business annually, semi-annually, monthly, or even weekly and see how you can optimize parts of it . If the core business is making money, then add the boosters to get more leverage.

[jimwalker]

Another great Mozi nation gem! This is a “full course” meal on business and personal success… sit down, take notes and feast on this wisdom. Don’t be fooled just because it’s free… this is an incredibly value packed lesson and model for thinking about your business and personal growth!

[angelescobargt]

Greetings from Guatemala, first comment from here and unfortunately I think the only one for the moment, awesome content

[G]

I can’t lie Alex you dropped some serious gems in this

[surfaceax]

I just came to realize how much I love the entrepreuner speech type💯

[sidhubiradar]

You are a Legend, You have put lot of business values in ~30 minutes. Understanding the things/problem and not changing the behavior will not lead to any meaningful direction. Well said.

[az]

26:12 I was obsessed with my logo and website for years 😂

[PaulPreston]

Every family has a person who breaks the chain of poverty in their house I pray you become that one and be successful in life 🙏

[LXBalla]

Greetings from Luxembourg. Thanks for the shoutout

[RealDJEVO]

Thank you man. Been working hard on getting out of the fire, but your videos inspire me in a way that rekindled my own fire!
Let's make 2025 one for the Ages!

[MubangachandaAi]

I started building my AI agency and documenting it on my YouTube earlier this year and I just turned 20 . I’ve built some Ai for gym’s and Accounting firms
And this is all thanks to Alex harmozi.
Thanks you brother you gave me the confidence to try and start a persona brand. From watching your videos

[SamandarBabamuradow-fs]

Mom! Hormozi posted a video I will do the chores later !😅

[MasonAdams-ki]

That logo and background absolutely slap. 🔥🔥🔥🔥

[duke.skyrunner]

Teachers are respected and paid well in Singapore. I guess I'll re evaluate my future plans then. Thanks for the tip.

[ink]

Hey just fyi 1:44-1:53 frame rate taken a dip. But like the video I started listening to your podcast

[David_Kesller]

Thanks, Alex! You Rock! Such a video! Iam learning a lot with you!

[GregoryBoysHomestead]

22:25 *Make face noise at each other* 😂😂😂