HOW TO: Abandoned Cart & Abandoned Checkout Klaviyo Flows for Shopify Stores

Hi! My name is Monica Grohne and I'm the founder of Marea, a DTC subscription wellness brand AND a Klaviyo and email marketing consultant helping brands scale with email marketing.

In this video we cover a common mistake I see in Klaviyo accounts that makes you miss out on revenue from abandoned carts! Do you have your abandoned cart set up or is it an abandoned check out?!

HELPFUL LINKS:

52 Email Marketing Campaign Ideas for Your Ecommerce Brand:

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Follow me for more email marketing tips:

Want help with your Klaviyo account?! Sign up for an account audit today!

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◇ timestamps ◇
intro 00:00
Abandoned Cart vs. Abandoned Checkout 00:24
What content to put in each of these flows 01:40
set up & texclusions 03:14
Recover more carts! 03:46

ABOUT MAREA

a women's health company empowering women to take charge of their menstrual cycles through nutrition and lifestyle changes.

Learn more about Marea:

[PeterChanJr]

wow thank you so much for this video! Super simple but this will help a lot!

[markonedeljkovic]

Your content is awesome. Keep working 🌱❤️

[nn]

Hey Monica, very helpful vide. Just need some clarification on capturing emails. To trigger either abandonment do you have to have captured their email at some point? So does that include pop ups and if they type out their email in the checkout phase and don't click anything else? What about browse abandonment? They would have to be on your brand's email list?

[SSMinds]

Hey Monica! Thanks, this was super informative. Just a note that the link for your 52 email campaigns link in your description leads to a 404. All the best

[ishaanjayaswal]

Hey Monica 👋, I have just started out klaviyo. And I saw in one of your videos that you made last 30 days, last 90 days, and last 180 days engaged segment and 5 and 10 campaigns unengament segments. Do I need to have any other segments and what emails should I send to each segments ? I'm really confused. Could you please help me

[laurenjohnson]

In order to take advantage of this we will have needed to capture their email first via some type of pop up or incentive right?

[ishaanjayaswal]

Segments that I have made by following you contain almost the same people . For example under last 30 days and 90 days engaged Segments almost same group of people are there so if I'm sending emails to last 30 days engaged segment and different emails to last 90 days engaged segment then the same people are getting different emails. I hope I made my point clear

[braidinponto]

How can you turn off Shopify's abandoned cart and use Klaviyo