Amplitude Tutorial: Get Started in 49 Minutes [2024 Update]

This video will teach you everything you need to know to get started with Amplitude, one of my favorite product analytics tools.

First, you will learn the use cases of Amplitude including the exact workflows I use with my clients.

Next, you will understand how the pricing works so you can estimate how much Amplitude will cost you (and save you in the long run).

We will then jump into tracking plans, a critical prerequisite before you ever write any code. Do not skip this step as it makes everything else easier. After tracking plans, I will briefly go over the SDKs and share the best practices revolving the client vs backend tracking debate.

Before we jump into the reports, I will also give you the criteria for technical success and how to keep things simple. I have seen too many teams fall into rabbit holes trying to get data into Amplitude.

We will then jump into the product itself and you will learn the fundamentals reports including Segmentation, Funnels and Retention. I will also cover the other key elements of the product including dashboards.

Jump around to the most relevant portion for you:

0:00 - Introduction
2:05 - Amplitude Use Cases
6:41 - Pricing
13:10 - Tracking Plans
19:05 - Amplitude SDKs
22:10 - Implementation Tips
25:58 - Amplitude Reports
46:56 - Conclusion

🔗 Tracking Plan Google Sheets:

🚀 If you want help implementing Amplitude, get in touch:

📙 Order my book, The Data Mirage: Why Companies Fail to Actually Use Their Data (anywhere books are sold)

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[NIRMALV]

Thanks for publishing a Get Started video for Amplitude, Ruben.