Mastering User ID Tracking: A Comprehensive Guide for Google Analytics (GA4) and GTM Users

Join us in this detailed tutorial where we dive deep into the world of User ID tracking using Google Analytics and Google Tag Manager. This video is an essential resource for anyone looking to enhance their website's tracking capabilities and gain more accurate user insights. Here's what we cover:

Timestamps:
0:00 - Introduction to User ID Tracking
0:30 - Understanding User ID vs Client ID
1:04 - Addressing Cross-Device Tracking and Data Redundancy
2:08 - Step-by-Step Guide for Implementing User ID
3:29 - Benefits of User ID for In-Depth Analytics
4:26 - Setting Up User ID in Google Tag Manager
6:11 - Practical Demonstration: Implementing User ID on a Website
9:02 - Tag Management and Data Layer Integration
11:50 - Testing and Verifying Setup in GTM and GA
16:44 - Ensuring Privacy Compliance in User ID Implementation

Whether you're a beginner or an advanced user, this video will provide you with the knowledge and tools to implement User ID tracking effectively and responsibly. Don't forget to like, subscribe, and share for more in-depth analytics content!

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About DataVinci :

We are Digital Analytics Agency with a team of highly skilled people in Google Marketing Cloud and Adobe Experience cloud. We have solid expertise in the entire digital analytics stack - Tag Management, reporting, analysis, data visualization and conversion rate optimization.

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#UserIDTracking #GoogleAnalytics #GoogleTagManager #WebAnalytics #DigitalMarketing #DataAnalytics #CrossDeviceTracking #UserBehaviorAnalysis #TagManagement #GA4 #OnlineMarketingTips #WebsiteOptimization #AnalyticsTutorial #PrivacyCompliance #DataInsights

[kisholoymukherjee]

Hi how is the user id being pushed into the cookie named user_id? Is that automatically happening? Or are you pushing that using custom HTML or some other method?

[SSMSupport]

That's great, I did it. Thank you.

[dimanikitin]

Hi, I've implemented user_id through GTM, and I can see that event tags and Google Tags pull user ID from the data layer, but I can't see user_id in GA4 Debug View. Any ideas for the reason? Thanks!

[GulderayKarabatyrova-fb]

Hello! great informative video! i made all the steps and i have my user_id in event setting and i see it GTM, however when its fired i see user_id event as an event only in GA. i dont see the actual userid in user properties in debug view. Pls help!