Nirma Washing Powder Case Study | Nirma Case Study | Detergent Powder Business Story | Josh Money

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In this video of Josh Money, Aastha Sethi is talking about the Business Case Study of Nirma Washing Powder. Meet a father who lost his daughter in a car accident. He found a way to bring his daughter back to life. Few people knew of his daughter when she was alive, but this man’s sheer determination and willpower made his daughter famous throughout the country, even though she was no more.

This is the story of a man born in a family of farmers with limited resources who immortalised his daughter’s nickname into India’s leading detergent, soda ash and education brand. A man of valour and passion who proved that if you have the determination, then nothing can stop you. Here is the story of “Sabki Pasand Nirma, Washing Powder Nirma.”

It was in the year 1969, that the son of a small farmer and a qualified Science graduate, Karsanbhai Patel, was trying to mix soda ash and a few ingredients to make detergent produce. One fine day, he got the formula right and it was then that he started producing detergents in the 100 sq ft backyard of his home as an after-office business.

He would cycle through the neighbourhoods, selling the homemade detergent packets from door to door. Patel priced his detergent at Rs. 3, which was almost one-third the price of a well-established brand ‘Surf’ by Hindustan Unilever. The good quality and low price made the product a hit and it was accepted by people who found great value in buying the product. Seeing the high potential of the business, three years later, Karsanbhai left his government job to pursue it as a full-time venture.

The product was close to Karsanbhai’s heart and he decided to name it ‘Nirma’ – the nickname of his daughter Nirupama. He also put her illustration (girl in the white frock) on the pack and TV commercials just to make sure that everybody remembers her. Such was the love of a father for his daughter.

Though Karsanbhai Patel was a not an MBA graduate himself, the tactics he followed to grow his business, had left marketers bewildered and amazed. ‘Nirma’ not only proved to be a game changer but a trendsetter for many small businesses.
To know more in detail, Watch the Video NOW!

Nirma Washing Powder Case Study | Nirma Case Study | Detergent Powder Business Story | Josh Money

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Video Editor: Ayushi Saxena
Thumbnail: Purvang Mehta

[gajananchavan]

Nice story Mam and explained very well

[abc_cba]

Sonali Bendre was such an icon back then !!!