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Strong Giga Berlin Support From German Heavyweights
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In this report I am going to tell you how German automotive and political heavyweights support the entrance of Tesla Giga Berlin despite red tape, building without a permit, environmental concerns, and local resistance.
Economy Minister Peter Altmaier called Tesla's announcement in late 2019 a "milestone" for the roll-out of electric mobility and the production of battery cells in Germany. He said the investment will "enhance Germany's status as an automobile industry location on an international level."
"The German Association of the Automotive Industry (VDA) explicitly welcomes that Tesla is coming to Germany. It's good for the business location and shows its high competence," VDA head Hildegard Müller told a conference in early 2021. "Many suppliers will benefit. We're leading Europe in the production of electric cars," she added.
"You can hardly think of another investment that would be more useful to the car nation number one," Volkswagen CEO Herbert Diess said in a social media post in early 2020. "From battery cells and electric vehicles to the digitalization of the car and autonomous driving - Tesla is a key driver. Volkswagen AG welcomes the new neighborhood because it makes it easier for us to create the German ecosystem for the automotive engineering of the future." He added: "That kind of healthy competition makes Germany better and more innovative."
“Elon Musk is going where his strongest competitors are, right into the heart of the global auto industry,” Jürgen Pieper, a Frankfurt-based analyst with Bankhaus Metzler, told Bloomberg in early 2020. “No other foreign carmaker has done that in decades given Germany’s high wages, powerful unions and high taxes.”
“Locating the plant in Germany gives Tesla an expensive but highly qualified workforce," said automotive analyst at GlobalData Calum MacRae in late 2019. “There is a huge amount of value in the automotive manufacturing and supply chain clustered on Germany that Tesla can draw upon, and the ‘Made in Germany’ tag still carries significant weight in the premium car market.”
"The Berlin location serves two unique goals," said Gene Munster, managing partner at venture capital firm Loup Ventures, in late 2019. "It's strategic to lure German automotive talent to Tesla, and it's a statement that Elon wants to one-up auto companies from that region."
Tesla's decision is "a huge gain for the mobility transition and the transformation of the German car industry,” Christian Hochfeld, head of clean mobility think tank Agora Verkehrswende*, told Clean Energy Wire in 2019. "Tesla puts German carmakers under pressure in the shift to green mobility and will give them a run for their money."
"Musk's decision to build a plant in Germany must be seen as a declaration of war. … Tesla's decision to produce cars in Germany means the race for electric car supremacy is now underway in the same country where the car engine was first invented," Henrik Böhme commented on Deutsche Welle in 2019.
"The e-car pioneer long laughed at by German competitors is attacking Volkswagen, Daimler and BMW head-on on their home market - as a producer, employer, engineer," wrote German mobility newsletter Tagesspiegel Background in 2019.
NEWS
#Tesla
#GigaBerlin
Reference
Economy Minister Peter Altmaier called Tesla's announcement in late 2019 a "milestone" for the roll-out of electric mobility and the production of battery cells in Germany. He said the investment will "enhance Germany's status as an automobile industry location on an international level."
"The German Association of the Automotive Industry (VDA) explicitly welcomes that Tesla is coming to Germany. It's good for the business location and shows its high competence," VDA head Hildegard Müller told a conference in early 2021. "Many suppliers will benefit. We're leading Europe in the production of electric cars," she added.
"You can hardly think of another investment that would be more useful to the car nation number one," Volkswagen CEO Herbert Diess said in a social media post in early 2020. "From battery cells and electric vehicles to the digitalization of the car and autonomous driving - Tesla is a key driver. Volkswagen AG welcomes the new neighborhood because it makes it easier for us to create the German ecosystem for the automotive engineering of the future." He added: "That kind of healthy competition makes Germany better and more innovative."
“Elon Musk is going where his strongest competitors are, right into the heart of the global auto industry,” Jürgen Pieper, a Frankfurt-based analyst with Bankhaus Metzler, told Bloomberg in early 2020. “No other foreign carmaker has done that in decades given Germany’s high wages, powerful unions and high taxes.”
“Locating the plant in Germany gives Tesla an expensive but highly qualified workforce," said automotive analyst at GlobalData Calum MacRae in late 2019. “There is a huge amount of value in the automotive manufacturing and supply chain clustered on Germany that Tesla can draw upon, and the ‘Made in Germany’ tag still carries significant weight in the premium car market.”
"The Berlin location serves two unique goals," said Gene Munster, managing partner at venture capital firm Loup Ventures, in late 2019. "It's strategic to lure German automotive talent to Tesla, and it's a statement that Elon wants to one-up auto companies from that region."
Tesla's decision is "a huge gain for the mobility transition and the transformation of the German car industry,” Christian Hochfeld, head of clean mobility think tank Agora Verkehrswende*, told Clean Energy Wire in 2019. "Tesla puts German carmakers under pressure in the shift to green mobility and will give them a run for their money."
"Musk's decision to build a plant in Germany must be seen as a declaration of war. … Tesla's decision to produce cars in Germany means the race for electric car supremacy is now underway in the same country where the car engine was first invented," Henrik Böhme commented on Deutsche Welle in 2019.
"The e-car pioneer long laughed at by German competitors is attacking Volkswagen, Daimler and BMW head-on on their home market - as a producer, employer, engineer," wrote German mobility newsletter Tagesspiegel Background in 2019.
NEWS
#Tesla
#GigaBerlin
Reference
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