LES MILLS | Choose Happy with Brett Goldstein

Choose a workout you actually enjoy with Les Mills.

Watch as Brett Goldstein makes his way through fitness hell to find a workout from one of the happiest places on earth, New Zealand.

“Choose Happy” is our new international campaign aimed at helping the 64 percent of Gen Z who aren't regularly exercising to overcome barriers such as intimidation and reap the rewards of an active lifestyle.

We have partnered with breakthrough creative force Brett Goldstein — naming him the first Les Mills Happiness Ambassador — to show that when you choose a workout you enjoy, you work out harder and happier.

Each Ambassador will receive an adventure filled happy itinerary to the value of $40,000 NZD, so that they can master the art of happiness. Following in the footsteps of Goldstein, the Happiness Ambassadors will be welcomed into the Les Mills family for the full Kiwi experience, training with the brand’s world-leading instructors and receiving a personal tour from its founder Phillip Mills, taking in some of New Zealand’s most breathtaking landmarks.

#LesMills #ChooseHappy #NewZealand #BrettGoldstein
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Les Mills is the global leader in group fitness and creator of over 25 programs available in leading fitness facilities around the world. Les Mills programs include the world’s first group exercise resistance training workout BODYPUMP™, BODYCOMBAT™ (martial arts), RPM™ (indoor cycling), BODYBALANCE™ (yoga), LES MILLS GRIT™ (30-minute high-intensity interval training) and the revolutionary immersive cycle experience, THE TRIP™. Each workout is refreshed and updated with new choreography and music every three months.

The company was founded by Les Mills — a four-time Olympian and head coach of New Zealand’s track and field team — who opened his first gym in 1968 with the aim of taking elite sports training to the masses. Today, Les Mills workouts are delivered by 130,000 certified instructors in 21,000 clubs across 100 countries, as well as via the LES MILLS+ streaming platform and Virtual Reality (VR).

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Choose a workout you’ll actually enjoy with Les Mills 💚 Choose a science-backed, endorphin-raising workout from one of the happiest places on the planet: New Zealand.

Find Les Mills on social:

[stMaIngalls]

I love him being the first happiness ambassador!

[RevZman]

Love this ad. Well done to whoever made it

[sihr]

Love this❤😂 Anyone who’s been in this for while can relate 😅❤❤❤

[emilecaron]

He's here! He's there! He's every-f*cking-where! ROY KENNNT! ROY KENT!

[Claego]

I looked this up so I could comment. I lost it when they showed the PILE OF ALARM CLOCKS

[DoodleWrite]

Watched the Substance yesterday and couldn’t help but remember LES MILLS ads 😂

[IsabelSolis-bo]

What is the song you put for Tik Tok ad. It's driving me crazy I can’t find it.

[RachAnnB]

i love that they gave the kid in the flashback massive eyebrows

[madfingers]

The ideal workout should be done alone. In a dank basement. A lone, dim bulb flickering overhead. The faint scurry of rat paws on a dirty concrete floor the only sound. As you squat a huge barbell- or maybe just a big rock- over, and over… until death.

[ethagr]

Toxic Masculinity The Commercial 😂😂😂 Love it!