KidsKnowBest: Generation All (Understanding Kids - CMC 2023)

Kids Know Best consider what parents, grandparents and children want from content makers and brand owners?

We all belong to different generations and that makes us unique but in all the studies Kids Know Best have run, there are more similarities than differences across generations. The similarities across who we are and what we want are perfect inspirations for content makers and brand owners. Rather than making your audience feel different from you, we should celebrate and share what makes us the same. In a time of global uncertainty, families are coming together to face challenging issues and share stories. The increase in family co-viewing, sparked by a global pandemic, is apparent in most data sets but it tends to be led by ‘all audience’ makers, with kids’ inclusion being incidental. This presentation will look to inspire kids-first content makers to create better co-viewing and multi-generational brands.

Presented by Pete Robinson and Zamil Zareen, KidsKnowBest