How Spotify Dominates Apple, Google And Amazon In Music

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Streaming has become the prefered method of listening to music in this decade. It's a $11 billion dollar industry that accounts for 47 percent of global music industry revenues, and Spotify has emerged as the clear global winner in terms of paid subscribers. With approximately 130 million premium subscribers worldwide, Spotify has dominated the global streaming music industry, taking on behemoths such as Apple, Amazon, and Google. Spotify recently signed distribution agreements with Joe Rogan and Kim Kardashian West to produce podcasts for the platform. Watch CNBC's in-depth look at how Spotify got started, how it became the audio leader, and what's next.

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Spotify has a huge public relations team.

franksmith