Case Study walk through: Uber Eats Stories

Many of you have asked me about design case studies, so here's a walkthrough of one I did recently. The project was designing stories for the Uber Eats platform. Enjoy!
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0:00 - Intro
1:00 - Sponsored by EditorX
1:53 - Title slide
2:06 - Background
2:42 - Problem Context
6:33 - Defining Success
9:50 - Exploration
12:23 - Designs
16:11 - Results
17:01 - Outro

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//GET STARTED IN UX

[khadijabari]

I honestly learned so much on presenting design concepts based on this alone, thank you Femke!

[NyakzOTSD]

Your vides are golden.. I landed jobs paying over $150, 000 taking your advice!! Appreciate you sharing your knowledge

[meep]

As a person who learn and thrive from examples, I really, truly, appreciate the content you share on your channel!

[kwamestar]

Although old this video is the best video on how to structure a case study for interviews specifically. Regardless of your level as a designer, I am a senior and I will be taking inspiration from this. Thank you so much Femke for everything you do for the design community! 🖤

[SofiaSS]

Going through your content and I just want to say THANK YOU! This is the best design channel I’ve seen. To actually see real work, not only video descriptions of how to do things is amazing. Great work!

[lavetadhis]

I loved everything about this presentation! Your communication skills >>>

[richardottley]

Hi Femke.. I like how you explain your team's process for coming up The Stories feature. The Stories feature are so overused in most of the apps that we use today, but I like how you all arrived at this concept without obviously picking this concept.. if that makes sense 😅 all the best

[OsvaldoOsorio]

Thank you Fem, you really inspire me!. The way you present the ideas, the tone voice. Love your clarity and the confident while you explain the concepts. Thanks again.

[madebydeji]

Love how you've simplified presenting Case Studies, Femke. Learnt a great deal from this. Thank you!

[dianaalvarado]

Femke, this is SO helpful. Thank you for guiding us through the entire process and thank you so much for sharing!

[allisonchiu]

This is my first time commenting on a youtube video and I just wanted to say thank you so much fore sharing! This is truly helpful. I learned so much from all your videos.

[TheRiyazAhamad]

Your an amazing person.
Enjoyed every second of it.

[luciochen]

Super inspiring as I am struggling with how to structure my case study. Thanks Femke!

[joaquinm]

Femke, this is a great use case that demonstrates a real life example and that helps me to put learnings into context. I have learned a lot from your video and I like how it aligns with the double diamond design framework that you discussed in another video.

[Itstherealrandy]

Thank you for your videos Femke, they really help me learn :)

[ninifufufufufu]

Thanks Femke！！！I will watch this video repeatedly to learn how to do make a presentation/storytelling.I think I will learn a lot~❤❤❤

[ruonanyan]

Can't believe there are only 742 likes, (I'm being the 743rd one) this video is worth 100x likes. Your sharing is so valuable. Thank you so much, Femke!

[liamtanis]

What a great case sudy presentation. Really clear story and process. Definitely getting my hands dirty on my next case presentation to come up with such a great one as yours! 🎉

I'm wondering, is the MVP based on assumptions, or did you also performed research upfront? And if so, what types of research did you perform and how did you come to the problem statement? 😊

[lukefrayling]

Thanks for sharing this Femke - whilst people scoff at the spread of "stories", ultimately its now become a familiar pattern for users to interact with, and it absolutely seems like it was the right solution for the problem you described. Thank you again for the informative video! :)

[Ghanesh]

Thanks for this beautiful presentation!

Was curious to know
1. At what point of time did you start documenting these and how do you go about it? How long did it take to make this case study presentation
2. How and when did you measure the impact after shipping the feature ?