Duplicate Detection for Leads (preview)

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In this video I'll discuss another preview feature in Dynamics 365 Sales This feature is called Duplicate Detection for Leads and no it's not the same as the already existing duplicate detection that is part of the application today. Want to learn more? Check out this video!

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Thanks for the update on this feature. I am curious though why Microsoft is putting so much effort into lead duplicate detection. If you also work with Microsoft Marketing you quickly find out that the lead life cycle is completely different in that leads are expressions of interest as they call it. So a marketing contact is whom you market to about multiple leads (marketing context). A contact in MS Marketing may have multiple leads at any given time.

fyrearm
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Hi Dian, thank you for the detailed explanation. I did exactly what you did (Dataverse Search is turned on, i have the right license and admin rights) but still i do not see this button. I also created you example leads ot have a duplicate case but the button does not show up. Any idea what i might be missing?

katharinasander