Activision Blizzard to Acquire King for $5.9 Billion - IGN News

Destiny publisher to buy social games giant with the aim of dominating the entertainment industry.

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[Mangs]

So... we'll see Candy Crush Saga in WoW soon?

[TheJayson]

A 59 second video for a 5.9 billion deal

[DreamcastGuy]

What a giant waste of money. Kings profits have been down big time from last year so they just bought a sinking ship.

[TheHiddenPowerDark]

King... Activision... The two worst game developers just merged... Theyre gonna be unstoppable...

[HeyBOssguy]

What? They are spending billions of dollars for the rights to a mobile game that. Once the rad dies of the company will be useless

[aznphambbg]

When the halo 5 ad is as long as this video

[Resvrgam]

That's a bad business deal. King is a rapidly depreciating fad and, as Zynga learned when they purchased OMGPOP (Draw Something), never purchase a fad on its way out.

[Hfajardo]

Why in the world would they pay that much for a mobile games company??? Their games aren't even difficult to replicate.

[HermaphroGynandro]

*slow echoing monotone clap for Activision*

[BuzzK]

Activision got ripped off, which is ironically what they do to their customers every single year

[tristan]

Wow .I thought Activision was greedy..but this is a whole new type of greed .

[MrMoustacheNinja]

Facebook bought "what's app", a texting app last year for $17 billion...

[nintendofan]

Activision never gives up trying to get money

[salehalotaibi]

building a city with five billion dollars or buying a mobile game ?
easy choice

[Eysc]

time to play candy crush for the first time

[GonthorianDX]

the monstrosity has claimed another victim

[ShiverThermal]

What if EA and Microsoft team up to buy every single company? Will life get worse?

[karstenvonfjellheim]

There's something I am not seeing here? How can AB earn back $5.9BILLION within say 10years and THEN make a profit? They will be $5.9Billion in the black for quite some time. Is there some tech or software King has that is really worth that much?

Which other gaming companies could they have bought instead? All of them?

[TheGodofweak]

So hyped for the Candy crush Call of duty dlc.

[SuperDominacan]

thisss is where all there money from destiny is going into, story upgrade