Saturation, Maturation and Consolidation: TBR's Computing Devices Benchmark Webinar

The astounding growth rate of smartphone and tablet sales has plummeted from low double digits to high single digits, as is customary in maturing markets. Mobile device growth hit the wall at an alarming rate because adoption of the device grew so fast. At the same time, new products are met with an increasing level of boredom. Smartphones and tablets are good products, but they are only getting slightly better. Increasing sales and boredom with products are making customers change their approach to these devices, and vendors that recognize and address the changes can continue to progress in an increasingly challenging product category. On July 22, Principal Analyst Ezra Gottheil and Analyst Jack Narcotta discussed the causes and effects of this sudden slowdown in growth and made recommendations on what vendors can do in the changed marketplace.

Questions for discussion included:

• What are the winning configurations, and what form factors do they displace?
• Which markets fit these configurations?
• What are buyers looking for, and how will buyer expectations change?