5 Ways to Create a Strong Social Media Presence for Your Business

I know you’ve heard of Facebook, Twitter, or Instagram. If you don’t have one, you should get one, especially for your business. Social media is such an important platform that its use extends beyond the personal. It can also do wonders for your business, but only if you use it correctly.

Now that you have signed up your brand for a Facebook Page, what do you do next?

First, you need your social media presence to be felt. It’s not enough that you exist. People should know you exist. Start connecting with your current customers, encourage them to like and follow. Build relationships with them. Make your social media links visible on your website. Don’t forget that your profile must accurately represent your brand.
Start using hashtags. If you want people to find you easily, you must include relevant hashtags in your posts. You can also use general hashtags that are popular on social media, such as #MondayMotivation or #ThrowbackThursday, or you can use ones that are more relevant to your niche.

Speaking of posts, your original content has to be both informative and entertaining. Businesses often struggle in this regard, but there are many ways to create content that can help you build a strong social media presence. This includes offering helpful tips and advice, sharing news updates related to your industry, and replying to your customer’s most frequently asked questions.

Host online contests and giveaways. Who doesn’t love entering contests and giveaways for free prizes? This is also a great way to attract new visitors to your social media profiles.

One of the main advantages of social media is that it allows you to engage with your followers directly. You can comment, reply, like, and share their content. This allows them to feel seen and heard, boosting your credibility and leading to more worthwhile conversations in the future.

Lastly, be consistent. Nothing annoys followers more than a social media page that is all over the place. If you don’t post regularly, they will lose interest and slowly disengage.

Social media has different audiences at different times of day, so there’s really no right way of doing it. All it has to be is reflective of what your business should look, sound, and feel like.
If you need help building a strong social media marketing strategy, Local SEO Search is one call away.