Ineos Grenadier - Production Delayed For The Best Reason

Ineos Grenadier - Production Delayed For The Best Reason

Last July, the UK-based company revealed the Grenadier, a rugged off-road SUV that rides on its own unique platform but retains the look and feel of the old school Defender. Unfortunately, production has been delayed, according to Reuters.

Instead of sales beginning in early 2022, that's now been pushed back to July of that year, but for an excellent reason. Ineos CEO Dirk Heilmann said that there's "only one opportunity to get this right and our quality and performance targets for the Grenadier remain paramount. We won't cut corners." Extreme testing is now about to begin for over 130 second-phase prototypes. They're being sent to some of the world's harshest terrains and climates.

Billionaire CEO Jim Ratcliffe's initial plan was to purchase the rights and tooling of the old Defender but it didn't work out. There was even a lawsuit over the new SUV's design with Land Rover arguing it looked way too similar to its icon.

Ultimately, Land Rover failed to convince the court Ineos stole its design. Production will take place at the recently purchased Mercedes factory in Hambach, France, home of the Smart For Two since 1998. Under the Ineos' hood lies a BMW 3.0-liter straight-six that's being specially calibrated for gasoline and diesel variants. A ZF-sourced eight-speed automatic transmission with electronically controlled torque converters will come standard.

So far, around 17,000 potential buyers have registered interest in buying the 4x4 and pricing should begin at around the 40,000 GBP mark, or around $53,000. It's still unknown whether it'll be sold in the US.

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[harveysmith]

The vehicle Land Rover should have built.
There are going to be a lot of red faces at Land Rover when the Grenadier outsells the new Defender.

[TheSpoovy]

For this to succeed it needs to be used by farmers etc - cost conscious buyers. There has to be a commercial grade version that can compete with Japanese trucks on price, otherwise it'll just be another g-class / new defender wanking wagon.

[willisbcteoh]

It will be a Smash Hit. The defender Land Rover Jaguar did not make. The Defender 2 is actually a pretender...