Addison Rae Teaches Brand-Building in ‘Addison 101’

He’s All That, a reinterpretation of 1999 rom-com She’s All That, just got a release date: It starts streaming on Netflix on August 27th. Addison Rae will make her theatrical debut in the film, marking the first time a TikTok-bred celebrity has starred in a major motion picture.

But beforehand, she sat down with Rolling Stone to break down she built her multiplatform brand, which now spans social media, music, cosmetics, fashion, audio, and video, for the latest installment of the 101 series.

Launching a film career is daunting enough to pack anyone’s calendar, but the 20-year-old Rae decided to do so while simultaneously recording music for the first time and running a cosmetics company, Item Beauty. Rae, who started professionally dancing at age six, has said that she’s always seen herself as an entertainer; TikTok was just a stepping stone that unlocked a world of opportunities. “It’s really hard, in the world of social media, to [define] who you actually are and not let that waver with what people have to say about you and what people think,” she tells Rolling Stone, adding that she relates to her He’s All That character who is “struggling to find herself.”

[katiem]

I’m sick of tik tokers getting movies and music when actually talented people get overlooked.

[paddytguitar]

Since when did she know how to build a brand? Gaining a following doesn’t equal having built your own brand

[bossbaby]

Why are y’all hating? If you got the chance to do this interview y’all would take it. Stay mad for not getting opportunity

[lavishlyzoe]

she makes tiktoks. DANCES. just basic, ugly moves that everyone else does. i do not get it. i mean get into i guess like im not even hating on her, if you have a way to make bank, do so by all means. but there are so many other talented people on the earth, other than tiktokers or “influencers”.

[hopperthemarxist]

Step 1. Be a relatively attractive, relatable white girl
Step 2. Steal dances from black girls
Step 3. Wear a bunch of outfits
Step 4. Interact a lot
Step 5. Get a bump from going on Jimmy Fallon having stolen black girls dances

Step 6. This means you’re “good at brand building” and therefore deserve millions and millions of dollars unlike the people who actually invent the dances. She has to somehow justify having fame and wealth so now suddenly she’s a genius brand builder and not just insanely lucky, spending 24/7 on tiktok and stealing black girls dances

Tiktok fame and wealth make sense! Homeless people are lazy! Slavery is over! Society makes sense!

[billbill]

Y’all attacking her when she’s been in a major movie, owns a makeup brand, sponsored by American eagle and Coke, been on Fallon, etc and this is all from doing tiktok dances lmao. There are a lot of people that do tiktok dances but there’s a reason she’s way more famous then them all. Y’all sound bitter it’s embarrassing.

[monicadifonzo]

This is ridiculous. Unfollowing this Rolling Stones channel

[sanemiko]

Addison literally got famous for COPYING Black dancers' choreographies!!