Product of the U.S. Label: What’s the Status?

Gene Copenhaver joins us on this episode of Cattlemen’s Call to discuss the Product of the USA label. The Virginia cattlemen has been an influential member of the grassroots policy process NCBA relies on to improve policy conditions for U.S. cattle producers. Listen in as Gene explains the benefit of source-verified labels and the importance of a transparent producer/consumer relationship. Additionally, learn how you, as a producer, can take advantage of AMS Process Verified Programs.