Is AI the future of movie-making?

What if text prompts enabled anyone to make a blockbuster movie, or even an entire box-set’s worth of TV? That is the promise of AI. This technology could one day prove as transformative to the movie business as sound, colour, or even the camera itself. Generative AI can already make videos in seconds which would normally take a visual-effects artist days to create. However it has yet to master photo-realistic video. The people at the forefront of this tech say it is only a matter of time.

00:29 How does AI-generated video work?
02:43 How long until feature films are generated by AI?
03:57 Can AI-generated videos be photorealistic?
04:36 How revolutionary is AI in film?
05:05 A dystopian threat to jobs or democratisation of the industry?

Watch our film about how AI is changing the entertainment industry: link to previous N&N AI and entertainment film

[MrGirschwynn]

This aged well 2 weeks later we have SORA.

[the_morrow]

This feels like 10 years old after the announcement of OpenAI's Sora :)

[mahimanandakumar]

All I can think of is what Francis Ford Coppola said when the first Avatar came out - technology can surely enhance the experience but the only thing that will change cinema or push the medium forward is storytelling that is new, original and true to each generation.

[RICKONORATO]

The problem is, the world is already drowning in content. AI is going to pump out enormous quantities of everything. There are not enough bored, human eyeballs in the world to possibly watch it all. Each film that is created will be a needle in a haystack the size of Mount Everest.

[kingmj]

2030: users generate their own ideal movies

2040: ai generates movies you didn’t even know you wanted

2050: no one wastes their time with movies anymore

[roboshobo]

AI was not used in making Everything Everywhere. I just spoke with my friend who was a VFX artist on this film and he says this is not remotely the case. He pointed me to a quote he gave to Moviemaker: “VFX artist Ethan Feldbau agreed.
"The press are kind of running away with that. And I would even say that Everything Everywhere was probably one of the last films made before generative Al and stable diffusion really came into the picture, " Feldbau said.”

[neeee.]

Not even 2 weeks ago that this video was published and we are already here with OpenAI Sora 😂 We in the exponential stage Bois 🚀🚀

[Eliaspraciano]

After everyone becomes unemployed, who will buy tickets for the movies?

[AxeManOfSuburbia]

All the ethics aside. This stuff will probably result in an onslaught of so much new content that audiences will become overwhelmed and nearly impossible to impress.

[mikeseymourfxguide]

Wow, this video became obsolete in just 2 weeks, It's remarkable how fast this is moving. Just two weeks later - SORA is doing exactly what this video said could not yet be done - and for 60 seconds a clip.

[jaelee]

Democratization of filmmaking will ironically lead to the end of cinema as a culture and as an industry. Who would watch other’s story if you can have a 'personally perfect' film optimized by your needs that you aren’t even aware of? or even worse, your own virtual world created only to fulfill your desire? There will be an extinction of 'public' or 'audience'. In the end, we will never be able to share anything considered cultural product with others. Personalization and democratization of everything will lead to the demise of mass culture.

[leandromamute]

someone who never seen art before consider this art

[DVFHAFYT]

Quantity over quality in an already starved of quality market..

[aquato]

Nothing about this looks real in the slightest. this is why technicians will never replace artists.They actually think this looks real. Even the common consumer knows this doesn't look real.

[Hartley]

Tech bros and wall street will be gooning themselves to death at the thought of this.

[fintamaria]

How is it that progress and billions end up only in the pockets of a few and workers are always dying of hunger😢😢😢

[hl]

This scenario resembles life in the ancient Roman Republic, where authorities distributed free bread( Universial Basic Income) and entertainment (youtube, Nexflix, drug) to appease the populace. This tactic aimed to address political instability caused by unemployment, which stemmed from an abundance of free labor provided by slaves (Ai and robots) from conquered territorie

[michaelodetola]

The answer: it's not. A very clickbaity title from the Economist.
AI will be used to assist filmmakers in future but no robot is winning a Oscar for directing anytime soon.

[gunragnarok]

Every new video about AI is being outdated after some weeks XD

[WanderingMendicant-qdmv]

This was released two weeks to early.

Sora enters the chat.