SPRINT | Jake Knapp & John Zeratsky | Talks at Google

SPRINT is written primarily for business leaders and entrepreneurs who spend the better part of their time figuring out where the most important places to focus our efforts are, envisioning what are best ideas look like in real life, and – crucially – determining just how many meetings and discussions it takes before we know we have the right solution.
GV’s Jake Knapp, John Zeratsky, and Braden Kowitz developed a revolutionary method for companies to answer these questions: the Sprint. They have completed more than 100 sprints with all kinds of companies, including mobile, e-commerce, healthcare, and finance, among others. In short, a sprint offers a radically efficient path for solving big problems, testing new ideas, and getting more done more quickly.

[olivetti]

My old company used design sprints, but instead of getting everyone in the same room, they did them over conference call. Not video conference -- an actual call. Which meant if you weren't on-site where the meeting was held, you couldn't see anything on the board! Thankfully I never had to go through it, but one guy on our team did it for an entire week. He mostly sat silent with headphones on for 7 hrs a day for a whole week. They also vastly misunderstood what a sprint was, so that didn't help, either.

[frozen_tortus]

Lady on 22:25 asked a super question that addresses how Design Sprints are not for 'real work', daily work, etc. The answer provides clarity.

[mastergluex]

So far I have found 3 types of Design Sprint. 1) Branding Design Sprint. To find Vision, Mission & Goal. 2) Ops Design Sprint. To improve operations. 3) Product Conceptualization Design Sprint. Anything else??? 🤔
Hmm.. so in short, Business Design Sprint, Service Design Sprint and Product Design Sprint.

Comments???

[Evrgrn]

Interesting and a valuable contribution to design and solving big problems. It's kind of odd and unfortunate, though, that the term "sprint" was chosen for this process given the popularity (and orthogonality) of the Scrum process that coined the term sprint in the mid-90's.

[drpaulchan]

Brilliant Absolutely Brilliant. Thank you Jake and the Google Geniuses. #SecretsSelfmadeBillionaires

[dadsire-TV]

Wise method. Don't look for answers look for the method to find the answers!

[omur.bilgili]

I read the books named Sprint, I want to ask, How can I focus all the team while Sprint, how can I motivate them if they distracted?

[wahyufa]

Is the sprint method design only for mobile apps?

[sravanp]

I have a doubt why sprint is used or what is the use of sprint is it for business or what mean by solving the big problems

[tanerful]

Is it just me or did he actually fart at 5:23 ??

[hunterknapp]

Yeah! I know people who know people who know people who know his parents friends sister! We're practicaly brothers!

[tinylisa]

could anyone send me any info on how 2 get free internet or how do u hack in 2 some 1 internet server

[UXSpecialist]

You can tell how nervous and unsure someone is by how many times they use the words "sort of" in the middle of all of their sentences. It's a nervous tick, not professional and not a good communication method. I would rather hear someone say uhh over and over than to say 'sort-of' 2-3x every other sentence.

[teotti]

On one hand I am all in for learning fast, small bets on the other hand the 5 users mantra needs to be unpacked and clarified, especially when big companies like Google talk about it.

I quote: "to see at what point learnings trailed off" and "when you talk to 5 you'll see 85% of what you'll ever see" that's not quite what the paper says.

The paper by Nielsen talks about "5 users per segment" to "detect approximately 85% problems in an interface". Repeated 3 times btw. And (very important) this study was done for usability testing.

The paper does not talk about validating if an idea is gonna work out based on 5 interviews.

[Iammrunkown]

Despite of all this talk, Google's UI sucks. You guys need to take lessons from Apple. Apple has a class.