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Adobe DITA World 2016 – Day 2 – Session 1 – JoAnn Hackos
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Integrated Content Creation: Inviting Content Creators to Work Together
Adobe DITA World 2016 Speaker Spotlight: JoAnn Hackos
JoAnn Hackos, Ph.D., Founder and President of Comtech Services, Inc. and author of eight major books on information development, including Content Management Strategies for Dynamic Web Delivery, will deliver the keynote on Day 2 at the Adobe DITA World 2016 Online Conference (November 2–4, 2016). JoAnn Hackos highlights in her keynote the methods used to help content creators, wherever they are in the company, work together to develop a singular voice to address customer information needs.
Integrated Content Creation: Inviting Content Creators to Work Together
Ask yourself a key question – “Are you developing information to support the same product that marketing is selling?” If the answer is “No,” it’s time to broaden your outlook.
Professional information developers have a crucial and increasingly important responsibility – to look beyond a focus on technical information development and develop an integrated content creation strategy. Such a strategy begins with an inventory of all the types of content developed and made available to customers by various groups within the company. Content could originate from anywhere – marketing, education and training, external communities, blogs, and more. It could even originate outside the company, as long as it is focused on helping customers succeed.
With an inventory in hand, information-development managers can help to sponsor a company-wide Content Council that assumes responsibility for eliminating redundant work, identifying opportunities for collaboration, and identifying gaps or unmet content needs among the customers.
An active role in Content Curation ensures that the company’s content speaks with one voice, delivers an integrated message, and ensures that customers find the information they need to be successful.
Adobe DITA World 2016 Event Website:
Learn more about XML Documentation Add-on for Adobe Experience Manager, Adobe's new DITA Component Content Management System (CCMS):
Learn more about Adobe FrameMaker:
Connect with us:
LinkedIn-Groups:
Adobe TechComm Professionals:
Adobe FrameMaker:
Adobe DITA World 2016 Speaker Spotlight: JoAnn Hackos
JoAnn Hackos, Ph.D., Founder and President of Comtech Services, Inc. and author of eight major books on information development, including Content Management Strategies for Dynamic Web Delivery, will deliver the keynote on Day 2 at the Adobe DITA World 2016 Online Conference (November 2–4, 2016). JoAnn Hackos highlights in her keynote the methods used to help content creators, wherever they are in the company, work together to develop a singular voice to address customer information needs.
Integrated Content Creation: Inviting Content Creators to Work Together
Ask yourself a key question – “Are you developing information to support the same product that marketing is selling?” If the answer is “No,” it’s time to broaden your outlook.
Professional information developers have a crucial and increasingly important responsibility – to look beyond a focus on technical information development and develop an integrated content creation strategy. Such a strategy begins with an inventory of all the types of content developed and made available to customers by various groups within the company. Content could originate from anywhere – marketing, education and training, external communities, blogs, and more. It could even originate outside the company, as long as it is focused on helping customers succeed.
With an inventory in hand, information-development managers can help to sponsor a company-wide Content Council that assumes responsibility for eliminating redundant work, identifying opportunities for collaboration, and identifying gaps or unmet content needs among the customers.
An active role in Content Curation ensures that the company’s content speaks with one voice, delivers an integrated message, and ensures that customers find the information they need to be successful.
Adobe DITA World 2016 Event Website:
Learn more about XML Documentation Add-on for Adobe Experience Manager, Adobe's new DITA Component Content Management System (CCMS):
Learn more about Adobe FrameMaker:
Connect with us:
LinkedIn-Groups:
Adobe TechComm Professionals:
Adobe FrameMaker:
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