Google Ads Website Call Conversion Tracking with GTM

Call Extensions are extra snippets you can add to your paid Google Ads to display a phone number directly on the ad. But what if the user comes to the page and sees a different ad? You can use the Website Call Conversion Tracking feature to automatically change around the number on your website so it displays the number the user saw on the ad and that way transfer conversion information to Google Ads. In this video I’m going to show you how to accomplish this with GTM.

OUTLINE:

00:00 - Intro
00:35 - What is the Call Conversion Tracking in Google Ads?
01:17 - Setting Up Your Call Conversion Event in Google Ads
04:30 - Creating a Google Ads Call Extension Tag in GTM
05:53 - Configuring the Conversion Linker Tag
06:55 - Testing
08:41 - Summary

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[SoupEater]

Thank you so much Julian. I'm a marketer for a local brick and mortar and I'm a one-man department. I was hired on the back of my copywriting and layout design skill, not data measurement. This series has been the biggest help I've found for getting my skills up. You're a legend.

[CodyAlbright]

Love the "measure geeks" shout out. It's really cool you asked your followers what they wanted to be called.

[nikki_stine]

WOW! I have looked everywhere for this. Even Google's support pages are not up-to-date. This was great. Thank you!

[tacquitotim]

Your tutorials have always been extremely helpful. So simple to follow and never have any problems. Thank you Julian for being an absolute GTM Legend!

[moonboy]

Thank you so much, this was perfect. Legend! The Google Debug thing to check the number is working was awesome.

[evansmith]

This was extremely helpful and WAAAAY easier to follow than the documentation provided by google...which is out of date...ugh. Thanks!!

[BLouresproductions]

Thanks man, I went to use the regular conversion tag because of googles great instructions.

[muhammedemraan]

There is no call conversion tracking for UAE. Any tip how to do it

[Tyler-zqyh]

Can you track more than one phone number on a webpage with a call tracking tag for built for each in GTM? How can I test to ensure each tag is firing properly when different a number is clicked on? Thanks!

[ForgePPC]

Hi Julian
How will google differentiate a conversion for a person that calls through this number for more than 60 seconds beacuse this tag is firing on every page

[victoriaholcombe]

Setting up and testing worked exactly as you show. A Few Questions: 1) How long does it take the data to show up? 2) If my GoogleAds and GoogleAnalytics are tied together, will the data show up in both? 3) Do I need to set up a goal in Google Ads for this data to show up in reports? 4) Do you have a video with instructions for doing that? Thanks!

[denissafronov]

Can I send this conversion to analytics like a goal?

[harshs.kulshrestha]

Hi,
While creating a new conversion action I'm asked to enter a Destination Number and a Display phone number. Are these required? In your video, I do not see an option to enter these values.

[prachisharma]

Hi, how can i use this conversation for call only ads.
And is there any way I can see the phone number of a person who is calling me through google call forwarding number.

[socialmediasocialmedia]

Sir please make a video on complete setup of Phone call tracking on a website, Hoe to setup conversion tracking if the mobile no. on website changes through utm parameters for the user coming through different campaign. Thank you

[ceriwilliamsdigital]

Thank you Julian. A brilliant and informative video as usual!

[lishz]

Hi, if i use 2 numbers on the website, it will work or?

[propslol]

Should the ads be live first and extension before making test?

[bethanyboman]

Do you have a video on the third call conversion option on Google Ads? The option for a mobile website? Trying to determine if/when I need to use this, and how to set it up.

[loyalcarpenter]

Can you follow these same steps if you have multiple phone numbers on a website that you are looking to track? Will all of the phone numbers be replaced with a tracking number following an ad click? Thank you