How To Automate Logo Designs for Any Client

When every client is unique, how can you serve them faster?
The answer is, Process.
By developing specific internal processes with your team, you are able to focus on the creative needs of the client more quickly. In this clip, Chris Do and Greg Hickman share some practical tips on how to start today!

Built To Sell

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Host: Chris Do
Content Director: Matthew Encina
Producer: Mark Contreras
Cinematographers/Editors: Stewart Schuster, Ricky Lucas, Jona Garcia
Social Team: Elle Money, Alex Burlui
Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic

[jacquesca]

It’s all about reflecting after a project. Spending the few hours to learn what took too long or too much money saves you in the long run.

[jacquesca]

Similar to Chris’ great stylescape idea, I created an Excel file with a field where I can simply input the name of the business, and it then copies the name in all of my most commonly used logo fonts, so that I can easily compare all options at once. Works great and is very efficient.

[c.el]

Never thought about narrowing it down to one specialty. Definitely helps business wise and not being swamped with an array of projects. That's extremely overwhelming especially when you have a small team.

[sharonho]

The time in self-quarantine is the time we can immediately work on the *pre-loaded done for you* process that greatly facilitated our process. Thank you The Futur for such timely advice!

[NimaKhosravy]

Greg, thank you so much for your book recommendation, I went on and read the whole book in three days and man it was full of value. I really appreciate it mate. Thank you Chris Do for your awesome and relentless effort.

[ParthJani]

The repeatable process is not for everyone but workflow can be maintained. As an example, Business consultants get a different case every time but the workflow can be managed.

[JCunliffeUK]

Cheers for the free content guys. I know a lot of guys in the video production industry are hurting right now. Don't suppose you guys have any plans to interview someone in our field? Feel like that'd be valuable help style content for a lot of us right now.

[MsSquarebanana]

Built to sell was the first business book I ever read - totally opened up my mind to the idea that a service based business could even be sold. great book.

[ericmartinezdesign]

Another nugget of knowledge! Great insight & topics for to reflect on. Thank you Futur Team!

[PhenMas]

This is great insight, Chris & Greg.

[JonathanBgx]

Automation and Design! I'm very interested in these topics. 👍 For one year I was working on combining automation in my design process and this video really helps.🙏 Thanks @thefutur

[acappella]

Thank you for this. As a freelance designer, I run into some of these problems. Now I have some homework to do.

[lanasidorovskaya]

Yeap, great book. Specialization + process = ability to walk away and have the business run

[NokthulaMadondo]

This channel never fails to deliver educational content. Loved this episode. Want to see me more content like this. This was flipping mind blowing. Greg gave me a ton of ideas as far as how I can set up my services. Really enjoyed this

[abdoumohamed]

Amazing...that is exactly i am thinking about from long time.

[aloevera]

Make checklists! It's documentation and reduces stress the next time you do the same thing! You improve and pare it down as you go!

[IAmSamuelCharpentier]

"Pre-loaded done for you" seems a whole lot like the creative is removed from Creative service. To me, if creation could be automated, Google, Facebook, Microsoft and Amazon would already have it running on their servers, but I beleive that creativity errupts partly from messyness.

[samchoate]

What if a client wants more customization outside of the template? Aka a nit picky client. What can we tell them or do to keep on the project on track?

[dogflirt]

Thanks for this ;) - Chris, you've helped me SO much these last few months.
PS, if you want a new cinematography view sometime, please hit me up. :)

[Chrisac]

Hi,

how can I reach out to this person that creates a logo. I just created a video production business. Around the 6 min mark.