The Ad Agency Positioning Delusion? — 3 Takeaways Ep33

In this episode of “3 Takeaways,” we discuss agency positioning. In our recently released 2019 Agency New Business Report we asked agencies “How Unique Would You Say Is Your Agency's Positioning?” Essentially, 93% of agencies said they feel their positioning is unique. On its face, this is fantastic, right? Well, here’s some tough love: there’s a mild thread of delusion running through this stat. You may think your positioning is unique - odds are, at the very least, it needs work. So for your 3 Takeaways, I’m offering an initial litmus test to apply against your current positioning, which will ideally help you see exactly how unique your positioning is.

#AgencyNewBusiness #3Takeaways #RSWUS

[georgeprice]

I always enjoys listening to Lee's "3 Takeaways." As marketers, we get very caught up into our day with our clients...which is why we exists; however, it is always good to hear things even if they are obvious to us. It helps us as marketers to ground ourselves and get back to the basics.