The Kulture Study: BLACKPINK 'Shut Down' MV REACTION & REVIEW

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[MBella]

I actually prefer this MV over Pink Venom because this is much more clean and polished. You can focus on the girls, the sets and the song without being distracted by crazy visuals

[beatricep]

I love how simple this is. Just them four. No backup dancers. No actors. Not even too fancy of a set design. The focus is solely on them!
And can we just talk about the song? The singular violin is the only real 'filler', the rest of the song is purely driven by their vocals. And they sing in their lower registers WHAAAT?!?!
Ngl this is everything I didn't know I needed from Blackpink 💕🖤

[Adawing]

Some people are really disappointed bc they reused sets, bc it didn't feel new, it felt "lazy", or "YG is lacking imagination", etc. But NO. They're missing the point. This is genius to me. They are not really reusing sets per say. They are shifting to a different era by saying goodbye to their past songs and continuing world domination. And everyone's rapping ! That's new ! It slapped, IDC. It freaking slapped and it's art. And the fact that they used a classical sample and nailed it ! Gosh, I just loved it. It felt new, it hit hard, but it also felt nostalgic too in a way.

[ammaranuar]

This song is all that I've ever wanted from Blackpink for a LONG time.

[robobo]

This song was crazy! This is their villian arc. If Penthouse was about rich evil kpop idols.

[lynnmoyer]

They’re in a storage facility and all their old videos are in each locker. They are shutting the doors on their older videos and haters and going up a level to a new floor. I love it!

[insiderpjs]

ISTG everytime they change it up it's so good. I loved Lovesick Girls so much because it was different, and I love Shut Down because it's different. I needed this to be more like this and I'm glad!

[meenal]

Okay so I preferred this song to Pink Venom by a LOT. It's just such easy listening and I kid you not, I DIED when Jisoo started to sing the chorus. Her deeper vocals just hit the eardrum so beautifully.

[moomoomachines]

When I heard they sampled a violin version of LIszt's 'La Campanella' (one of the hardest classical pieces of all time to play), my jaw dropped. This is absolutely a huge middle finger and almost evolution of the group from the simple formula they used to always have commercial success with. Their new experimental sounds with Pink Venom, Shut Down and the entire album are so good and well organized that I feel like they've gotten over the old ways and really exploring new niches in kpop!

[markkostecki]

The La Campanella sample is genius and so new for BP. Classical music really brings the elegance/excellence to one of the heaviest hip hop groups in the biz 10/10. Also allll the references to the past MVs was fire

[allieserencio]

This song is a slap to haters and "fans" who can't move on from old BP music and saying they are repetitive. Yet whenever they give something new they get criticized for sounding different than their old style.They're shutting it down cause this is a new era. 🔥 "Keep talkin', we shut you down."

[ild]

The old sets and props have been "upgraded", the pier Lisa dances at, is no longer on fire, the LED screens are doubled from the Boombaya video and now they're in a bad ass car instead of Vespas, Jennie's tank is even more blinged out, Jisoo's umbrella is no longer on fire and it's raining money, Rose's sitting on a world (Whistle) that's now Black and Pink, Lisa's dump truck no longer has trash, but designed luggage and shoes, Lisa's using her Blackpink sword to slash/break sure three' more throwbacks' but the message is clear, it's a Blackpink world and we're all just living in it.

[rainwriter]

This is high key Jisoo’s era fammm. Her voice is AMAZING on this song.

[laustlorax]

The violin is sampling "La Campanella", a classical work by Italian violinist and composer Niccolo Paganini (also known as "The Devil's Violinist")

[shuyi_]

Jisoo is AWAKE on that comeback for real! She's been giving stage presence, rap, dance and face expressions like never before ❤️❤️❤️

[RokitaKumam]

Lisa's first scene is also her idea she said to the team she want rain instead of fire🥰

[bouncyshak]

It's like they're at the zenith of their powers. All their iconic moments are now visually black and/or pink; Jenni in black for the match scene, in a black bathtub, with a black match and pink flame, the black/pink earth from Whistle, Lisa's truck scene all black and pink, Jisoo's umbrella now pink with black lines instead of black and it's raining money instead of sparks, Rose's black car from Kill This Love is now a pink Lamborghini and the chandelier is now black, Lisa's samurai sword is now black and pink and she doesn't even have to swing it to be a record-breaker (notice that the colour of the 'record' is black and pink, and it has their signature backwards C, suggesting the only records they need to break are ones set by themselves). They're stronger now so they can shut the door on that past era. They have also put up their black pink tape and posters all over 'Your Area' in the street scene. The only way for them to go is 'Up', which is what they do at the end of the video. They enter the elevator into the fresh white space which will have new iconic moments waiting to be unleashed and 'shut down' next. My favourite song and music video from BlackPink!

[mbxo__]

Just found out the scene of the dock at night with the lit up rain was Lisa’s idea! They credited the girls as creative directors for this come back. Lisa’s creative vision is immaculate 🤯

[BlumOfficial]

i loved shut down so much, it feels so different and hip hop like. The album is also really good! My favourite song was typa girl for sure. hope to see it checked out soon!