Brand protection 101: What is brand protection and what does it entail

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Welcome to Red Points Academy! You’ll learn through real-life examples and the best practices for a successful brand protection plan.

What is brand protection?
In Class 1 of this video series, we will look at what is brand protection, the definition of a brand and what impact the internet has on a brand and ecommerce.

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01:06 - What is a brand?
02:18 - The internet’s impact on brands
03:44 - Brand abuse & ecommerce
04:28 - Why brand abusers target the internet
08:04 - Definition of brand protection
09:01 - What does brand protection consist

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