RMS Beauty’s Founder Gets Up Close & Personal

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We get a lot of burning questions about our founder and master makeup artist, Rose-Marie Swift and she’s spilling all the tea (literally).

PS Want To Twin With Rose-Marie?

She created the Dressed Up Red Edit Kit so you could have the perfect red lip, just like her.
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In our quest to create groundbreaking clean beauty with skin-loving ingredients and undeniable expertise, our standards are high—and have been since we launched in 2009. A pioneer of the clean beauty movement, Rose-Marie Swift is the founder and the spirit of the brand. A master makeup artist for over 30 years, her lightbulb moment was realizing that cosmetics could be made with better, safer ingredients while simultaneously making women more beautiful. Bold, authentic and unwavering in her quest for innovative clean ingredients that perform, she launched RMS in 2009 to clean up the industry and set a higher standard for beauty. #rmsbeauty #cleanbeauty #IYKYKrms

Skin-Loving Ingredients
Our products are formulated using raw, food grade, certified organic, wildcrafted and naturally derived ingredients. We are also in constant pursuit of new technologies to up the clean beauty ante and provide even greater efficacy and innovation, and they must always meet our rigorous safety standards and testing.

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OMG She is GOALS! She is so beautiful and natural... Such an elegant woman.

andreeaa
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What I love about her is that yes, she is a business woman; HOWEVER, she truly is passionate and committed to being an ethical person running an ethical business. Most importantly, she sees her team of employees as more than just an employee, and she never sees them as easily replaceable. Skincare and makeup excites her, and it shows in everything she does and in every product she creates. You can always rest assured that you are getting the utmost quality and safest products from a company that their founder is so conscious of health and wellbeing ❤

elisehebert
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You are awesome. I love your energy. My favorite brand was Bobbi Brown (pre Jones Rd) and Chantecaille. But now that I'm using RMS I have to say, you are the best. I love watching you make up your own face because it shows how easy it is to use your products. I've loved every purchase so far. Thank you!

dianelauren
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I just love her. The attitude, the style, so cool!

ACrase
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May I just say - I adore your spirit! Truly a beautiful and vibrant woman. Love everything about this. Blessings

drehoward
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Rose Marie, you are such a phenomenal icon! Spectacular! I just discovered you and your brand. I can’t believe I’ve been living in the dark. ❤

victoriaschuller
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What a beautiful woman inside and out. X

jackiegough
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Just discovered RMS & I love it! I hope I look as good as Rose Marie when I’m her age. What a beautiful woman!

susanhumphrey
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Love your make up.... You are so beautiful, elegant & Chic.... a total inspiration. ❤💋

racheldouglas-ryder
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I love her ❤️❤️ She is just such an interesting, inspiring and unique lady. Thank you for this video ❤

nicollechantelle
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Simply love everything about you! Thanks so much for RMS and for being you! Adore Ruby Moon, I love the breed.

duffyoconnell
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Classy lady. ❤ And what an elegant home!

jodylancaster
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Wow... elegance and beauty collided with expertise and humility for an awe-inspiring woman!

jandon
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Weihenstephaner, Braggs, Hong Kong, punk, beautiful antique mirror~ This was fun to view plus the added resonance.

MsMiika
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Just recently discovered RMS Beauty! Love the brand and the founder. Great video!

manuhulu
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What a gorgeous piece of a woman. She's a true model at heart, as a woman, as a business owner, as an artist, as a person. I stumbled upon her work just recently actually, (I was randomly browsing for a clean blush product) and I am happy to have one more person to be inspired of. x

orelyt
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She's a delight! And I just love that she included Ruby Moon in her interview.

tht
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Rose Marie is inspiring, genuine, and just divine. She is who I dream of being like! Class act we adore! ♥️

stephaniesmith
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I just found your channel today. You are beautiful. I am an almost 60 year old esthetician student and loving your advice.

jeanniesmith
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I love you! You are so real and we need that in today’s world. I love your puppy! Puppies are the best!

debbiejody