Addressing LEGO HQ's New Leadership

Brace yourselves as I, the genius Dr. Eggman, have infiltrated LEGO HQ! I took over the foolish LEGO designer, Carl, to wreak havoc and spread my intellect across this office. A brilliant success!

Welcome to the official LEGO channel where everything is awesome!

This is the home for all your latest LEGO movies, animations and series from your favorite LEGO themes such as LEGO NINJAGO, LEGO Star Wars, The LEGO Batman Movie, LEGO Minecraft, LEGO Marvel Super Heroes, LEGO DC Super Heroes, LEGO City, LEGO Friends and many more to come in exclusive episodes and stop motion videos.

You can also find hundreds of LEGO songs and LEGO movie trailers. And that’s not all! – you can be one of the first to discover our cool new sets with exclusive behind the scenes LEGO Designer videos.

[ManiacBricks]

I love how they must've already had a giant toothbrush around the offices and said, "yeah we can use that in our skit".

[nardo]

I welcome our new Egg shaped overlord with open arms

[AverageInternetButterfly]

This is legitimately the best way to market the LEGO Sonic the Hedgehog sets. Also, I hate to sound like that kind of guy, but LEGO and Sega do what LEGO and Ninten-don't: they did actual minifigures for the characters

[Boba_Tourette]

I’ve been wanting to see Sonic as a Lego ever since I was a little kid. I’m in my 20s now and the nostalgia is overkill 😂

[pokemanbio]

Bro the marketing for the sets is genius, I could argue it’s better than Lego Mario’s marketing. The fact the voice for Eggman is part of it is awesome 🗿

[mylesrichardson]

😂 Sonic is just like: "What the heck are you doing???"

🤣 This is beautiful.

[hilariousskullnamedcatzo]

"shut up Carl" - Eggman, July 17, 2023

[AristocraticLobster]

This is evidence that LEGO has some of the most creative marketing.

[theromanticavacodo]

Why is this the best marketing of anything I've ever seen?

[precascer]

I'm glad they aren't just marketing for children the Sonic sets, but also going all out and making it fun for adults as well, with skits like these without sounding too childish on their humour.
Great job, Lego

[WakoDoodle]

Lego has no idea what horror's they unleashed with Lego Dimensions. They made eggman aware of our world!
Although I'd admit, he'd make some great eggs.

[bowserbreaker]

It is amazing how many times they can get Mike Pollock for stuff like this.

[soapyslice]

This is the best collab ever. Great job, Lego!

[stephenwallace]

Ok the mean bean reference is a super deep cut! Great job!

[remixplays]

What's really diabolical is how egg-man is making all lego sets extremely over priced, to keep us from the one thing we want.

[Marquise_Montford]

3:23 Sonic, what are you doing in line, Stop Eggman!!

[konamigaming]

i really love when companies do this, just doing these epic skits, plus also with this one (and the eggman rap) they got eggman's voice actor to voice act this, very amazing marketing :)

[arsalanafshar]

2:06 the accountant’s desk plant needs some love 🥲

[TBustah]

That machine has “free beans” inside it. Is it, perhaps…. a mean bean machine?

[MandRproductions]

This is actually the best thing LEGO has ever created, genuinely hilarious and I don’t even know Eggman. 10/10 content.