25 Sneaky Psychological Tricks that Big Brands Play on You

Discover 25 Sneaky Psychological Tricks Big Brands Use on You.

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Unlock the secrets behind 25 sneaky psychological tricks employed by big brands to influence your purchasing decisions! From FOMO to surprise discounts, learn how these tactics manipulate your mind and wallets. Dive deep into the world of marketing psychology and empower yourself against their subtle maneuvers.

Author: Steve Palace
Music: Resolution - Wayne Jones

Chapters:
0:00 - Intro
0:35 - FOMO
1:23 - Scarcity marketing
2:05 - Sensory marketing
2:41 - Influencers
3:21 - Pre-selected options
3:59 - Surprise discounts
4:33 - Color psychology
4:59 - Dynamic pricing
5:44 - Loss framing
6:35 - Triple threat
7:26 - Subliminal messaging
8:02 - Nostalgia marketing
8:29 - Numbers game
9:11 - Odd vs even numbers
9:36 - Low vs high
10:04 - Uber payment system
10:39 - Expensive but worth it
11:08 - Esteem
11:29 - BOGO
12:02 - Social validation
12:37 - Micropayments
13:07 - Bundling
13:33 - The decoy effect
14:03 - Priming
14:40 - Storytime
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[KatrinaVoshell]

Stores biggest impulse shopping trick is not putting snack and candy at the checkouts. It’s that the most essential items like bread, milk, eggs, butter and cheese, are all located at the back of the store so that you have to walk past all the stuff you want but don’t really need in order to get to the the things you do need.

[hectorsmommy]

A restaurant I used to work at offered soup in either a cup or bowl. One time I poured water in the cup, then into the bowl. They were almost the exact same volume. Since then I have always bought the cup option.

[ktina]

I learned many of these marketing techniques while studying for my bachelor's degree in Marketing back in 1995. Also utilized my bachelor's degree in Psychology when working for a short while in Advertising & Marketing when I used to live in NYC. (Funny thing is that I ended up working in the medical field career-wise instead of using my marketing degree, haha 😄)

[patticampana]

I just buy what I want and like. I don't buy anything that is unnecessary. I do get a little ruffled over raising prices, and the product amount has shrunk. Don't care about influencers or the brand, packaging, etc. This is a good one, Mike.

[randalmayeux]

Hi Mike! I learned a lot of psychological tricks when I was studying for my degree in advertising art. There are all kinds of tricks you can use, such as which typeface you chose, size and placement on the page and many more.
I had a friend whose father was the manager for a large grocery chain. There's a science to where things in the store are located. What part of the store, and where products are displayed on the shelves is carefully orchestrated. For instance, on the cereal asisle, the sugary cereals with cartoon characters on the box are placed on lower shelves where children can easily see them, and pester their parents to buy them. Items the store wants adults to buy are at eye level and within easy reach, while other things are placed higher up, or on the bottom shelf. Nothing is left to chance.

[hectorsmommy]

There is an interesting book written called "Why We Buy" which goes into much of the psychology of shopping. Why are the cat treats (high profit margin item) on a shelf 5' off the floor in between cat food shelves? Because older people are the most likely to buy them and they will be less likely to bend down or reach up.

[awakelate]

Vienna sausage and beenie wienees are just hot dogs in a can. I love them lol.

[bat]

"What ever it is I think I see becomes a Tootsie-Roll to me..."

[DaniB]

You're so perfectly suited for this job Mike..another great list .

[kensmith]

You missed at least one major one: The false alternative brand. Often companies will have multiple brands "competing" against each other. Think of car models to get a good example.

[sparkyprojects]

Black and yellow are often used for warning signs, so black and yellow marketing is a warning sign for me ;)
There's nothing more expensive than a cheap product
We call it 'bogof' (buy one get one free) usually pronounced bog off
If i want medium i'll get medium, unless it's more than twice the quantity of the small, (working out as a lower price) then i can share it

[anthoflo]

I'm so glad Mike is back. I know he's been back for awhile, but I'm just glad he's back.

[buckysgirl]

That's why I always have a list, and I leave my money somewhere else when I'm at work.

[TheBlindDyslexic]

How about this one, "Free Item". But you have to pay a Separate Shipping and Handling fee for said item.
So in Truth, the "Free" item is Not Honestly free. The "Shipping and Handling fee IS the cost of said free item.

[charlottegiesler]

In terms of the medium option, I have occasionally used it. Like French fries, if I am buying for myself, I will buy the medium or small. If I am buying for more people, I will buy a large and then split it between me and my baby, for example.

[dallasb]

Enjoyed the video!
Nice UpSale of YOUR brand at the end...

[kevincoughlin]

I like how Mike is psychologically tricking me into watching the most underrated Disney movie of all time. Nice!

[AshesAshes]

Neat! Singapore airlines uses their own fragrance, Batik Flora, and Qatar Airways uses custom Diptyque amenity kits. I wonder what other airlines use? Probably don't want to smell of Ryanair

[Ursula]

Hi Mike, great list as always. One note as someone from the UK. The "Period" is known as a "Full stop" here. Or in maths a Decimal Point. Keep up the great work though. So interesting xxx

[dawnhall]

Loved this one. Was laughing all through it. 😅 My mom was a shopping genius and taught me how to make every dollar count. I don't fall for any of these tactics they use. Spending more doesn't mean better. 😊 Awesome job Mike. 👏 😊❤😊