A/B testing - Theory, Practice and Pitfalls | DataHour by Srimugunthan Dhandapani

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In this datahour, Srimugunthan will cover the following topics in detail:

1. Different possible experimental designs and the advantages of using Randomized Control Design.
2. Steps of setting up an A/B test.
3. Power analysis to decide test duration using use cases.
4. Pitfalls of A/B testing pitfalls.

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