Epic Logo Design Battle WEEK 4: The FINAL!

Happy Friday! Welcome to the final week of our Summer series! :D

This week, I've paid two designers to create the best possible logo for The Grove, a new urban gardening initiative sweeping across the US, encouraging folks to get planting with their community, wherever they might be! Let’s see how they get on!

🖊️ Level up your Logotype skills with my latest course!

Find the designers here:

🔗 Other Links!

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FULL BRIEF: The Grove

The Grove is an innovative social enterprise dedicated to transforming cityscapes through urban agriculture and green initiatives. Our name speaks to a sense of community alongside nature, reflecting the company's mission to foster a sense of shared responsibility for sustainable living in urban environments. Our mission isn't just about growing food; it’s about growing communities through cultivation.

By converting underutilized urban spaces into thriving green areas, The Grove empowers residents to engage in sustainable practices, learn about urban farming, and reconnect with nature in their own neighborhoods. From rooftop gardens to community plots and educational workshops, we are at the forefront of the green urban revolution, combining modern technology with traditional farming techniques to create sustainable, resilient cities.

We are in need of a logo that reflects our dual focus on community and sustainability. We want the logo to feel modern to reflect our forward-thinking ways and it should not feel "corporate." We're also open to something eclectic and fun but still modern so that we can catch the attention of a wide audience. We plan to use our logo on a variety of materials such as garden/building signage, smaller signs that identify plants, t-shirts, and on our social media channels (mainly Instagram) and website.

Brand keywords:
Cultivate
Community
Environment
Sustainability
Agriculture
Urban/metropolitan
Neighborhood
Connection

Audience:
Age: 18-60
All genders
City planners
Parks and Recreation Departments
Local government officials
City dwellers who care about making a difference in their community or learning a new hobby.

Thanks for watching! :D

[willpatersondesign]

It's been a fun series! Let me know if you would like to see another :)

[itsxndr]

This has been one of my personal favorite series to watch on YT now. Please come back for a “season 2”

[LanceSnyder-ib]

I think the guy could make his own channel. Lol he’s a good talker and has good personality. I loved this series so much! I don’t wanna see it go!!

[toddwikle-rr]

Thank you all for the kind comments! Thanks to Jaida for doing this series with me, and thank you to everyone at the Will Paterson channel for having us on! We had a blast!

[jaidaowens]

Thank you so much for this opportunity, I learned so much! This was really fun.

[RohitxLogos.]

Todd's work blows my mind 🤯🤯 presention was🔥

[shonthelawn]

This was a really helpful series, Will & team. I'm a self-taught designer who has never worked for an agency so to see the process from start to finish is really valuable. I never feel like my work is good enough to really market myself but I've watched these and thought "Oh, I could do something like that." Which is a nice feeling when you constantly suffer from imposter syndrome due to a lack of a formal design education and/or professional experience. I hope you'll continue the series. Cheers from Cleveland.

[crowdedplace-oh]

Todd's work was incredible. Jaida's work was amazing - I loved the posters for different cities.

[CotufaPixel]

I just watched the videos week by week and wow, this is really fun actually!

[MalloryMessaleVazquez]

we need more of these episodes... especially the project prompts are so helpful to develop new work for practice!

[davinchipoo]

I appreciate both designers. Two minds are better than one. Therefore, both designers had great ideas that were very inspiring!

[nyt-shyft]

Might be nice to see a video on people that are literally just starting in design with a “walkthrough” on how you would guide them and how your teaching style works for them?

[pdlfeggs]

Ever since the first episode I have loved these videos and I am sad to see them come to an end, but you can 100% the amount of effort put into these videos. Thank you for making them and giving me somthing to look forward to each week!

[Reddog]

Great series! Seeing the presentations gives me a better idea of what I need to do to raise the baseline of my presentations

[LauPineda]

I love this so much, Will and team; thank you! Incredibly helpful to see and hear other creatives sell themselves. Absolutely amazing! And the designers are amazing! You both are so talented!

[GaabzR]

You should make this a full series, not just these 4 episodes

[mjolninja]

The first design looked very professional while the second design looked very friendly

[sychosymmetry]

After taking a look at both participants portfolio, I feel like both has very different and distinct style. Jaida has a more experimental and abstract style while Todd has a more illustrative/icon style.

Todd just happen to fit better with the brief however I dont want to discount Todd's creativity and execution in term of his design and presentation because it was really well done!

For Jaida's case, I feel like she's trapped in her own experimental style. Nothing wrong with that, but I feel like Will's team hire her for thattt exact style especially the awesome posters I saw in her website. Maybe they are looking for that loud, abstract style to match with Todd's simpler style.

But both did a great job, and after watching this whole season, I really feel like I need to increase my own logo design price 😂

[mssamanthabva]

Loved this series, so many talented designers! I think a battle between the winners would be interesting

[SimonVelazquez]

I'm ready to invest in Todd's vision!