Joe Rogan Takes Delivery of His UP Tesla S-APEX Plaid!

We appreciate all of our customers, but some projects stand out as especially memorable. Years ago, Joe Rogan pulled up the Unplugged Performance website with Elon Musk on his podcast, enthusiastically discussing the UP S-APEX Model S Plaid complete car program. Fast forward to 2024—Joe reached out to us to commission a custom car. Ben Schaffer of UP and Joe worked closely together to fine-tune every detail, crafting his bespoke ride. Upon completion, Joe invited Ben out for the delivery. This video captures Joe’s first impressions and a conversation between him and Ben about the car’s unique features, as well as their shared passion for high-performance vehicles.

Joe’s car features the same UP Forged wheels (UP-03 design) that many Tesla enthusiasts use daily and that we run on our race-winning Dark Helmet Pikes Peak Tesla Model S Plaid car. It also includes Dark Helmet’s UP carbon-ceramic big brake kit, a popular upgrade from the UP catalog. Inside, the car boasts a one-of-a-kind UP interior rework, incorporating a custom roll of von Holzhausen Banbu leather paired with black Alcantara. The exterior showcases the S-APEX-exclusive dry carbon widebody, finished in a custom-mixed white paint with blue pearl, and topped off with a satin paint protection film for everyday usability.

While many aspects of Joe’s car were extensively customized for him, we hope our UP clients, both present and future, enjoy knowing that Joe Rogan chose and daily drives the same high-performance UP Tesla tuning products that are readily available to enthusiasts worldwide on the UP website.

We are grateful for Joe's support in purchasing this special build and we're thrilled to know that he's daily driving an Unplugged Performance complete vehicle. Thanks Joe!

[UnpluggedPerformanceTesla]

We appreciate the constructive criticism on wanting more footage of the car and a 360 view. The last thing we want to do is to not showcase Joe's epic custom build as fully as possible. We have more footage, and we'll release another edit that shows the car more clearly as a response to the comment requests. We'll also aim to improve 360 capture of our vehicles in future videos. For this particular video we shot with Joe in one take, quite rapidly so. As a result the content capture with Joe was raw, and imperfect, yet still greatly enjoyable to us (we hope to our viewers too).

[CSA-dv]

I feel like I’m watching a guy trying to sell a car and the buyer isn’t completely sold

[iggswanna]

1000 hours and joe looks mildly impressed

[maheshr]

Why is camera man more focused on Joe's legs than the car

[XxMcLuvinItxX]

Having your car gone for months, having a bill for “1000 hours “ …last thing you want to hear is “we tried to make it look stock with hints of aggressiveness 😂

[kilosofly]

The cameraman is definitely getting replaced after all them comments.😂😂

[ghostwalk]

Is it me or did Joe seem bummed out? He looked more excited when he had his custom sneakers made

[waynegreen]

From his emotions, it looks like he was wondering what they done for the other 910 hours 😂😂😂

[davidfontenot]

I dont think he was to happy to see their "Tag" on the back bumper.

[El...Presidente]

Camera guy obsessed with that Escalade in the back lol

[Rijidij]

Cars looks nice, but what looks even better is that gorgeous driveway baby! Whoever layed that thing is an absolute master, gawd damn.

[njhuba]

Just two guys in a driveway chatting around a white Kia optima

[LCTM-ec]

Joe trying to get away from him and he keeps closing the gap 😂 het thought it was the podcast while just Joe wanted to go enjoy his morning. dude you’re a delivery man. Mister rogan, like the show here is your car have a nice day. Dude shows up with a freaking cameraman and tries to hold a podcast live at 10am 😂 lmfao

[ronaldocost]

B-rolls exist for a reason. So we can see the damn thing!

[joefilipelli]

I read a comment that said Joe looks like Deadpool trying to regrow his legs 🤣 🤣 🤣 🤣 funniest thing I've read in a while lol

[chikuvyas]

Clean the lense of your camera before recording

[iLuseMyvs]

The camera work and audio genuinely made me lol. He reminds me of that coworker who follows you around talking regardless of how busy you are.

[MNUTZ]

We installed a bodykit and put on some seatcovers it was an honor now give us that spotify money

[XcuseMyManners]

Next time give us a clear 360 of the car please, I felt it was needed in the video and we never got it.

[nickfrost]

Joe is like " WTF did I just waste my money